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Cool Kids Got 100%. Now In Skiing Too

Some brands are cooler than others. Before it was word-of-mouth and nonscientific. Now there is Instagram to check out who’s logo is current must-have – and who’s a daddy’s stuff. 800k followers don’t lie – these guys from San Diego, Cal. are current “it”. View this post on Instagram Keep…

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Tour De Ski Tour De Force

Okay, short version: big money triumphed. Again. As expected. Forget for a second who actually won arguably the most important competition of the season. They are fantastic athletes, no doubt…

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