July 2017 Archives

31Jul 2017 by DS News Team

Rise and Rise of Petter Northug , Skier Who Is Best At Converting His Fame To Fortune

Petter Northug Jr. might have had a rather disappointing last season on the ski trails ( and the recent Blink rollerski festival too) but at least in one competition a 31 year old Norwegian is continuing to dominate the pack. “the Mosvik Express” as he is known to his fans, is chugging along from one financial achievement to the next According to freshly released data, Petter Northug Holding AS received a profit of some NOK 10.5 million ( EUR 1.1 million) in 2016 Norwegian business publication Finansavisen stresses that it was a record after-tax profit ( 21% growth from the year earlier) for the company that has 1 (one) employee and shareholder – Mr. Northug himself. A World Cup winner Martin Johnsrud Sundby, by comparison, earned NOK 5.5 million (…

29Jul 2017 by DS News Team

Meet New Soreghina, Marchialonga’s Charming Ambassador

Newsfeed, Travel & Mass Sport

Eleonora Dellantonio – that is a name ( and a face) of a new traditional Marchialonga ambassador, better known as Soreghina. Each year the best & brightest young women of the Fiemme and the Fassa valleys compete for the privilege of being selected to officiate all functions related to what has become a defining event for the area – the Marchialonga race. The name Soreghina stems from a local legend Tradition has it that 'a princess' ought to be sunny in character, sporty and a polyglot From its rather humble local origins, in 45 years Marchialonga has grown to be premiere skiing event of the winter with 7000+ lucky participants from all over the world. 'Lucky' because the race starting slots that go to open sale get booked literally within…

26Jul 2017 by The Daily Skier Editorial

Blink: What Makes It So Special And What Could Be Learned From It

Leaders, Money & Finance, Newsfeed, Travel & Mass Sport

The Blink Skifestival kicked off in Norway – four days of rollersking & summer biathlon that bring together world stars in either sports You won't find race results here ( Martin Jonsrud Sundby won - again. And so did Astrid Øyre Slind in female race) What we are after instead, is to try to analyze what could be gleaned from the success of Blink. Let's face it – as of today only the Norwegians could organize and stage a rollerskiing event of this magnitude and size. How do they do it then? - The area is Sandnes where the Blink is held is anything but a natural cross country skiing stronghold. It's located close the seashore which makes snowfalls scarce. - Blink was not always big – it's grown steady…

25Jul 2017 by The Daily Skier Editorial

Most Exciting Event Of Summer, That Most Of Us , Sadly, Won’t See

Leaders, Newsfeed, Travel & Mass Sport

This Wednesday one the world's most exciting ski events of the year kicks off in Norway. We're talking about the Blink Skifestivalen in Sandnes/Lysebotn , of course. Because no other event outside the actual Olympic Games, World Championship and, perhaps, Tour de Ski get such a constellation of skiing stars to participate. You know what? Scratch that! In no winter tournament you have stars of three different ski sports series coming together for a face-off! Judge for yourself: the startlist of the 60km classic rollerski race on Wednesday reads like who-is-who in the skiing world (especially on men's side) The Visma Ski Classics marathon series is represented by its top stars, including but not limited to Tord Asle Gjerdalen, Anders Aukland and Andreas Nygaard. ...Who's mettle will be tested by…

24Jul 2017 by DS News Team

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed

This is a second part of conversation with Jorge Vidal, founder of Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…

Month: July 2017