Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities
... A couple of weeks ago we talked about financial success of the Engadin ski marathon , opining that the Swiss marathon's money making capacity is second only to the Mother of all ski marathons, Vasaloppet. Sure enough, the organizers of the Swedish multi-event did the math for 2017 and have announced that the Vasaloppet-2017 generated a turnover of SEK 234.6 million. ( EUR 24 million/USD 28 million) for the three municipalities involved in hosting a 90km race - an increase of almost 10% since 2015 when the last study was conducted ( to be clear, the Swiss report an even higher turnover - but they look at the broader economic effect, countrywide - while Swedish data considers only an impact on local communities) Vasaloppet had long branched out into…