It’s hard to find a brand more synonymous with a rollerskiing than ‘Marwe’. Marwe skis are widely used by pros and amateurs alike – in fact, there are places, in Europe especially, where it’s hard to spot a rollerskier on anything that is not painted with Marwe’s traditionally bright yellow/black color scheme.
So, what’s the secret of that popularity and loyal customer base? What ensures the famed longevity of the Finnish manufacturer’s wheels? And what the actual word ‘Marwe’ stands for?
Stand by for the Dailyskier’s interview with Marwe’s managers, Olli Welander and Paul Fletcher, coming up later this week….