Here’s How To Make XCSkiing Ratings Jump

Here’s How To Make XCSkiing Ratings Jump

Leaders, Money & Finance, Newsfeed
...We love cross-country skiing – otherwise why would we launch this media empire webplatform dedicated to it? What we don't like is how relatively little TV coverage it gets . Because said TV coverage generates buzz, buzz translates into popularity, popularity brings bigger investments, bigger investments provide us with more places to ski and better ( and cheaper) equipment to buy. So, we have to have more xc skiing on TV in order to be able to enjoy it more. Simple, right? We take our media responsibilities seriously and have put together a list of new competition formats that could be introduced to augment those already existing ones ( see, we did not say “replace” - that would be causing a wrath of skiing purists!). If you happen to see…
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