Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’
This is a second part of conversation with Jorge Vidal, founder of Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…