Know-How From Sweden: Executive Ski Club For True Achievers
Cross country skiing is changing and evolving. It's no longer the sport practiced in faraway snow wilderness by a few of "the strong silent type". We all got used in the last couple of decades to snowcat-groomed trails, warm changing rooms – even to pasta-parties at the finish line. What did not change – and never will – is that cross country skiing more than any other sport demands determination, strong will, character to overcome difficulties, ability to shut that lazy man inside yourself. Plus careful preparations and good tactics. ...Wait a second, isn't that a set of essential qualities straight out of "How to Become a Successful Executive" book? That must have crossed Swedish entrepreneur and top amateur athlete (11 Vasaloppets, 4 Marcialongas and 2 IronMan races) Fredrik Erixon's…
