One Way Brand Lives! Check Out Who Bought It
One Way, an ambitious Finnish brand, that quickly carved its niche in xcskiing market in the last decade but collapsed under the weight of its debts, is being reborn! And the savior of black-and-yellow brand comes...in the form of even more established & famed black-an-yellow brand. You guessed it right, the new owner of One Way brand is none else but Fischer Sports GmbH from Ried im Innkreis, Austria - and easily the most iconic name in business! [caption id="attachment_7735" align="aligncenter" width="1600"] corporate colors align well, that's clear [/caption] Fischer has acquired the One Way trademark and patent rights from insolvency administrators. The acquisition includes the unrestricted use of trademarks, patents, patent applications and domain names of One Way and OW from the insolvency estate of One Way Sports Oy.…