Eyewear is important. For skiers spending umpteen hours on the glittering snow it is, quite simply, indispensable part of the equipment.
Yet “shades” are more than working instrument – hardly anything is more fashionable and is better known to make a statement about its owner – and that’s the fact.
We ain’t going to delve into differences between materials used, sponsorship deals and other important but need-proper-research trivia that may or may not be of interest to you.
We just aim to educate “skiing masses”, so to speak, as to what their favorite athlete prefers – whenever we managed to identify not just the brand, but the specific model too, it will be mentioned as well
All photos for this piece were taken during the Lahti Games at the beginning of March this year – when the spring sun was shining pretty.
1. Bliz Crowd.
Bliz is a brand of Future Eyewear Group based in Sweden – and seems to be gaining in popularity with each season.
Adidas eyewear is produced under license by the Austrian company Silhouette International
Oakley these days is a subsidiary of the Italian Luxottica, the world’s largest eyewear manufacturer. Made hugely popular in the skiing world by the best promotion efforts of Petter Northug Jr, the King of Skis