Norway, Biri, Madshus – Part 1

Norway, Biri, Madshus – Part 1

Gear News, Newsfeed
Martin Madshus produced his very first pair of skis in his barn in 1906 beating Abel Rossignol by a year  ( the Frenchman began making skis in Voiron “only”in 1907) Madshus as a company has been continuously operating ever since, thus making it the oldest ski manufacturer in the world. It likely also is the world's most modern – at least one of, considering the amount of ( hugely expensive ) robots employed at the production line in Biri, some 30 kilometers from Lillehammer. https://www.instagram.com/p/BkxUS18Azdp/?taken-by=daily_skier When you purchase Madshus, you become an owner of much more than a pair of skis. Norway is one of the most expensive countries in the world for manufacturing – that's the price the business pays for highly skilled work force and stringent ecological regulations.…
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Elite Skier Launches His Own Apparel Brand. And There Is More To It

Elite Skier Launches His Own Apparel Brand. And There Is More To It

Leaders, Newsfeed
What does a skier do when she/he has a bit of time? Launches his own apparel line, naturally! At least that's what Gleb Retivykh, one of the leaders of the Russian sprint team just did. [caption id="attachment_7875" align="aligncenter" width="1600"] Gleb Retivykh at the training camp in Estonia. Putting GR apparel through the grind[/caption] “ There are two things that I want to accomplish: first one is to give pro-skiers and serious amateurs apparel that is not just functional – but was built out of experience, of thousands of hours of hard training and competing....” says the World Cup stage winner and the former Junior World champion. [caption id="attachment_7876" align="aligncenter" width="1600"] "|See, it's light and stretches well... Testing it myself every day, several hours a day"[/caption] But the fame & the…
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