Updated. Innovations That Will Shake  Skiing World Next Season. Or Not

Updated. Innovations That Will Shake Skiing World Next Season. Or Not

Gear News, Newsfeed
About a year ago we highlighted some of the interesting, innovative products that were/are supposed make to skiers' lives a tiny bit better. Let's see what came out of it. Updates are in bold Rottefella Xcelerator Electric The future of cross-country is electric!! Thus declared legacy Norwegian firm Rottefella and presented the ski bindings that can be moved along the ski for better grip/glide, using tiny motors controlled via Bluetooth from a remote control on the poles. “Our extensive experience of product development in cross-country skiing and ski bindings combined with Semcon’s technical expertise has made it possible to create a groundbreaking new product,” said Øyvar Svendsen, R&D manager at Rottefella. Rottefella aims to produce the world's very first electric bindings in Norway and bring them to the market in…
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Morten Iversbakken : First IDT  Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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Diggins Gets Gold. As in Bose QC35 Gold

Diggins Gets Gold. As in Bose QC35 Gold

Money & Finance, Newsfeed
..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…
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Boutique Carbon Ski Boots? Sure, Why Not?

Boutique Carbon Ski Boots? Sure, Why Not?

Gear News, Newsfeed
800€ for a pair of ski boots made by a company you probably never heard of? And we say - sure, why not?! Firstly, you get something truly exclusive ( initial production will not exceed 120 pairs). Secondly , we live in the world where, in closest sporting equivalent to cross country skiing, there are people who are ready to pay 1.000 € for Mavic Comete Ultimate . Thirdly - and the most importantly - the new ultimate boots are produced by the same very people who were behind one of the most talked about - and the least publicized - projects, that of Salomon Carbon boots used by a chosen few athletes at the Olympics of 2014. ...like Charlotte Kalla, probably the biggest star of those Games, sporting them…
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