Cars Are Skier Girl’s Best Friend

Cars Are Skier Girl’s Best Friend

Newsfeed, Trivia
It took a while, but vehicle manufacturers and dealers have figured one important thing out finally: If you want to stress how powerful, sleek, efficient and downright sexy the car you are trying to sell is - get a cross skier to promote it. Double so if the skier is a she. We have no access to the data showing how that association works for marketing & promotion - but it got to be working since more and more Olympians take to Instagram to display their latest best friend ( to quote Petra Novakova presenting her new Mazda) Lady-skiers are far more imaginative with their cars - just you look at that car art on some of them. And can't help but noticing: either car companies prefer sprinters to distance…
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