Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly
It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will read it elsewhere. Instead we shall highlight what really made Petter Northug the one & only, the king of skis - and social media. In no particular order: Who else would choose a personalized bib with that number? Scandalized? You are barking on the wrong tree! Who else would arrive to a ( minor) race in private jet? Who is the reigning king of ski Instagram? Or, as Petter himself might have put it, nearly a third as famous as…