You might be excused in your thinking that FIS World Cup stage is about race results and points earned.
The way we see it, it is as much about newest equipment and/or new ski related fashion promoted by the world’s best athletes. And the most attractive ones too.
Especially when the new items are put on display against that gorgeous ( and uber-fancy) backdrop of Swiss Davos.
Without further ado – here’s what we spotted on the trails of Davos Nordic: