New Equipment Seen At World Cup In Davos

New Equipment Seen At World Cup In Davos

Gear News, Newsfeed
You might be excused in your thinking that FIS World Cup stage is about race results and points earned. The way we see it, it is as much about newest equipment and/or new ski related fashion promoted by the world's best athletes. And the most attractive ones too. Especially when the new items are put on display against that gorgeous ( and uber-fancy) backdrop of Swiss Davos. Without further ado - here's what we spotted on the trails of Davos Nordic: Skis [caption id="attachment_9669" align="aligncenter" width="1920"] Quite possibly the biggest novelty on the WC stage: Sandra Schützová premiers Kästle skis. Read more [/caption][caption id="attachment_9684" align="aligncenter" width="1061"] Miki Kodama and Chika Kobayshi with newest Ogasaka W Carbon. The Japanese brand hitherto available only in Asia is slowly coming to Europe via…
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Davos Potpourri – In Vision

Davos Potpourri – In Vision

Newsfeed, Travel & Mass Sport, Trivia
Davos Nordic is always kind of special: for one, it's the first continental stage of the FIS Ski World Cup... It is also the first one on altitude - and heck, it's arguably the fanciest place the international ski circus is travelling to in its season. ...The following photo-spread is not about who came first (although, if you're Johannes Klaebo you automatically get more media & fans'attention) After all, that's what a multi-camera television broadcast does the best in effort to inform you. We, however, try to add to it by giving you a glimpse into what happens before, after & behind the scenes as the world best skiers meet in the Swiss Alps Enjoy - and write to us who and what you'd like to see captured next time!…
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Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Leaders, Newsfeed
It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will read it elsewhere. Instead we shall highlight what really made Petter Northug the one & only, the king of skis - and social media. In no particular order: Who else would choose a personalized bib with that number? Scandalized? You are barking on the wrong tree! Who else would arrive to a ( minor) race in private jet? Who is the reigning king of ski Instagram? Or, as Petter himself might have put it, nearly a third as famous as…
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Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed
This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
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Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Gear News, Leaders, Newsfeed
The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and competition officials? Very little info is available and interviews with them are even rarer - we dare you to prove the opposite. On our part, we strongly argue that in this century everything is personal and reflects beliefs and ideas of specific people. And yes, it needs to be a public knowledge. Right, Elon Musk? ... Today we introduce the man who for ( almost) 15 years often went against the grain, the man who's impact on the winter sports…
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