Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Money & Finance, Newsfeed
...In the Part 1 we talked about how things worked up until now, when public broadcasting in all key markets was largely paying for international skiing. [caption id="attachment_11104" align="alignnone" width="1425"] Just to remind you where things stand today when it comes to television markets[/caption] At the pain of being accused of oversimplification, that graph above tells the story not only of who is watching the World Cup on TV - it's about general relative market importance for global cross country skiing. Germany with its 80+ million of people remains the top ski market in every sense ( despite relative slump in performance by German skiers). The Germans send a whopping 8 billion euros a year to its public broadcasters in a form of a special tax. That translates into massive…
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Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Leaders, Newsfeed
Earlier this month we all learned the news many feared: national public broadcasters in Sweden, Norway and Finland are to lose something that was always theirs and was more or less considered their birth right: The broadcasting rights for international cross country skiing Yep, no more skiing on NRK, SVT and YLE as of autumn of 2021 – unless some deal with new owners will be worked out ( which is doubtful). This is a watershed event for the sport that was for so long underpinned by public broadcasting. We look into why did it happen, who are the guys who outbid powerful national broadcasters, existing on direct infusion of taxpayers money. Most importantly, we postulate that cross country skiing will never be the same & will have to change…
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Best Young Russian Skiers in Atomic/Salomon Photoshoot

Best Young Russian Skiers in Atomic/Salomon Photoshoot

Newsfeed, Trivia
Amer Sports went big last year on sponsoring young Russian skiing talents, signing about half of the junior national team. This April the corporate owner of Salomon and Atomic released a stylish photoshoot of its athletes. Well done, Amer Sports! A picture is worth a thousand words. Now we know why we shall be watching cross country skiing for years to come. Anastasiya Faleeva https://www.instagram.com/p/BwpgqsPn1aO/ Anna Gruhvina https://www.instagram.com/p/Bwjidk4hA5m/ Ekaterina Meged https://www.instagram.com/p/Bwjte9hhckB/ Nina Dubotolkina https://www.instagram.com/p/BwjqyI9lyM4/ Alena Baranova https://www.instagram.com/p/BwkKI9LhU9s/
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Austrian Sprinter Becomes First XC Skier To Win Prestigious Matteo Baumgarten Award

Austrian Sprinter Becomes First XC Skier To Win Prestigious Matteo Baumgarten Award

Leaders, Newsfeed
Lisa Unterweger, Austrian sprint champion, has become the first cross country skier ever to win the prestigious Matteo Baumgarten Award that "recognises athletes who strive to balance the demands of full-time study with their training and competition schedules" https://www.instagram.com/p/BwSRowNH_Wy/ The annual award is in its 23d year, it's held in a memory of a young Italian skier and student, who tragically died in car crash in 1996 and is organized together by the family of late Matteo Baumgarten and the FIS The Dailyskier congratulates Ms. Unterweger with winning the prize that is seen as one the key ways to encourage long-term athlete development. Here are the excerpts from our conversation: - How did the jury explained selection of your candidacy over the others? They told me it was because I…
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Sergey Ustiugov Proposes! Here Are Other Couples Looking Ready To Get Hitched

Sergey Ustiugov Proposes! Here Are Other Couples Looking Ready To Get Hitched

Newsfeed, Trivia
It finally happened! Sergey Ustiugov bent his knee and proposed to his long-term girlfriend Elena Soboleva. Ustiugov, double world champion -2017 and TdS winner, does not need much presentation. Sovoleva, ex-U23 world champion in sprint, has moved to distance skiing recently and just became a national champ on 50k ( yep, that's fifty - they compete in that ultra-long distance in Russia) Characteristically for the couple, social media accounts of both stayed silent - luckily for humanity, many of their friends felt it's their duty to inform the world about the big event. The occasion gives us all the excuses we need to present you other long-term & public in their affections couples in the world's best sport: [caption id="attachment_11000" align="alignnone" width="1920"] Biathlete Monika Hojnisz and Poland's best male skier…
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