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Guess What? Northug Is Back With Team Norway!

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No, the Olympic champion and, possibly, the most famous skier of all times is not planning to use his skis

Instead, he’s planning to use glasses.

Yes, Northug brand is a new official sponsor of the Norwegian Ski Federation with its eyewear.

The irony is not lost on either sides: no skier in the world ever quareled more with his national federation than Petter – particularly over brand endorsements.

” It may not sound like a love marriage, but now I can give something back by providing Northug glasses to the national team” cracks Northug to TV 2 Norway

” He’s a special kind of guy with unique achievements, quips Espen Bjervig, Team Norway’s manager, – Part of the deal is that Petter will mentor the young skiers and participate in on other projects”

On how to deal with national team sponsors, no doubt.

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