And we mean what we sayin the title of this story: these are those who will star among the skiers.
To be one these days it’s not enough to win races. Clearly, it’s a big part of it, hard to become an object of mass fascination if you keep in finishing at the bottom.
But to become a proper star, you have to build a presence outside the tracks, to do and to say things people would notice – and luve or hate.
Luckily, most of the World Cup’s top contenders are just like that: