Cogs Of Machine. Simple Guide To How International Skiing Works.
Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…