Packaging Can Be Theater…

Packaging Can Be Theater…

Gear News, Newsfeed
“Packaging can be theater, it can create a story.” You know who said? Steve Jobs. If you need higher authority on how to do marketing, you're much smarter than us. Apple allegedly maintains a special "unpackaging room" where hundreds of potential package designs are being tried & tested to get the all-important unwrapping experience perfect. The august world of cross country skiing,by contrast, holds true that every product should reach the end customer in packaging that not only is made of recycled material - it also looks recycled. That environmentalist in us applauds the former - but consumer in us has an issue with the latter. Enter Spine Sports. And casts a glance at the packaging issue. [caption id="attachment_16349" align="alignnone" width="1313"] Those €500 boots come to you in box that…
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