Spine That Does Things Differently (But Finally Launches Its Website)
Spine Sports is perhaps the oddest company there is in the whole of the xcski industry. Yet their market strategy seems to be working as more and more athletes and serious amateurs are being seen in Spine's marquee lapis-lazuli boots. [caption id="attachment_16860" align="alignnone" width="616"] Company is often defined by its boss - and Spine Sports offers proof of that postulate: Dmitry Vargin, Spine's co-founder and CEO, is mercurial and ambitious. As a man who built a multimillion dollar company from total scratch would be expected to be [/caption] Here's what makes them so different: - They are the world biggest cross-country boots producer by volume, churn out hundreds of thousands of them every year and operate large and well equipped factory in outskirts of the city of Yaroslavl in Russia…