Madshus Redline 2.0: New Kid In Town

Madshus Redline 2.0: New Kid In Town

Gear News, Newsfeed
Remember how Eagles put it back, huh, 40 years ago? There's talk on the street; it sounds so familiar. Great expectations, everybody's watching you. People you meet, they all seem to know you. Even your old friends treat you like you're something new. Well, that new kid is very nearly in town: say hello to Madshus RedLine 2.0, top-of-the-crop racing skis from Biri, re-invented. As with all designed-to-win the Olympic Games/World Championships skis, there is a considerable amount of anticipation and even speculation. [caption id="attachment_7941" align="aligncenter" width="1600"] Madshus test lab - its "open to visitors" part[/caption] [caption id="attachment_7939" align="aligncenter" width="1600"] Chambers of Madshus secrets. "No entrance for those unauthorized "We really felt like sneaking a peek - but wouldn't 🙂 [/caption] The skiing has not quite reached the level of…
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Madshus, Part 2  – Your Questions Answered. Some Of Them, At Least

Madshus, Part 2 – Your Questions Answered. Some Of Them, At Least

Gear News, Newsfeed, Training & Outfitting
Questions that you always wanted to ask - now answered by the Madshus pros: - Bjorn Ivar Austrem, R & D director - Per Wiik who runs both racing and marketing departments – and Nils Hult, Madshus CEO himself: https://www.instagram.com/p/BjzuCvLg6Nd/?taken-by=daily_skier - We all all know there are great skis and not-so great skis. Some ( many) medals were won even in the last season not on the newest skis, but on those 2-3, even 5 years old ( not specifically Madshus – we are talking all leading manufacturers here) How come ”great skis” can't be replicated en masse? - There are, obviously, external factors such as different snow, humidity, altitude etc. etc. But let's assume there are skis that “just run great always” as per their happy owner. There are…
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Norway, Biri, Madshus – Part 1

Norway, Biri, Madshus – Part 1

Gear News, Newsfeed
Martin Madshus produced his very first pair of skis in his barn in 1906 beating Abel Rossignol by a year  ( the Frenchman began making skis in Voiron “only”in 1907) Madshus as a company has been continuously operating ever since, thus making it the oldest ski manufacturer in the world. It likely also is the world's most modern – at least one of, considering the amount of ( hugely expensive ) robots employed at the production line in Biri, some 30 kilometers from Lillehammer. https://www.instagram.com/p/BkxUS18Azdp/?taken-by=daily_skier When you purchase Madshus, you become an owner of much more than a pair of skis. Norway is one of the most expensive countries in the world for manufacturing – that's the price the business pays for highly skilled work force and stringent ecological regulations.…
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Elite Skier Launches His Own Apparel Brand. And There Is More To It

Elite Skier Launches His Own Apparel Brand. And There Is More To It

Leaders, Newsfeed
What does a skier do when she/he has a bit of time? Launches his own apparel line, naturally! At least that's what Gleb Retivykh, one of the leaders of the Russian sprint team just did. [caption id="attachment_7875" align="aligncenter" width="1600"] Gleb Retivykh at the training camp in Estonia. Putting GR apparel through the grind[/caption] “ There are two things that I want to accomplish: first one is to give pro-skiers and serious amateurs apparel that is not just functional – but was built out of experience, of thousands of hours of hard training and competing....” says the World Cup stage winner and the former Junior World champion. [caption id="attachment_7876" align="aligncenter" width="1600"] "|See, it's light and stretches well... Testing it myself every day, several hours a day"[/caption] But the fame & the…
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Nude Photoshoots Boost Popularity Of Skiing. Whether You Like It – Or Not

Nude Photoshoots Boost Popularity Of Skiing. Whether You Like It – Or Not

Leaders, Newsfeed
Jessy Diggins didn't just win the Olympic gold – this month she also has blown the internet away with her photos for the ESPN Body Issue. You, of course have seen them already – but here's the link all the same https://www.instagram.com/p/Bkct_PTHVzc/?taken-by=jessiediggins Two things need to be said A. For as long as the Earth revolves around the Sun and people cover themselves in cloths, rags, skins or space suits, nudity will keep on causing a massive amount of interest. B. Naked athletes look exceptionally beautiful. Cross country skiers are more so than the most of ( all?) the rest. https://www.instagram.com/p/BkkVpUfHf-U/?taken-by=dina_litovsky While the Olympic champion and, arguably, the best Nordic skier ever born in the United States, has achieved a quantum leap in promoting skiing in her homeland by appearing…
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