Stay Fashionable On Course – Like Norwegians

Stay Fashionable On Course – Like Norwegians

Featured, Newsfeed, Training & Outfitting
DailySkier.com contributor Oda Bekkestad shares her views on how Norway leads the world on marketing in cross country skiing. ….The other day my editor emailed me explaining how fascinated he was with how fashionable the Norwegian skiers are. Catlike helmets and Oakley shades are all the rage when it comes to accessorizing your outfit out on the course. Whatever Northug wears, we want to wear, right? How have these trends come about and why are sportswear important to us? https://www.instagram.com/p/BjcaZYAlYdt/?taken-by=jantelov1 In Norway you rarely see skiers without Oakley shades on race weekends. The brand has become extremely popular after Petter Northug started wearing the bright shades a few years back. A pair of Oakley shades retails for about $200 dollars, depending on lens and design, so the trend isn’t particularly…
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Why Norway Is Leading Nordic Skiing Nation

Why Norway Is Leading Nordic Skiing Nation

Newsfeed, Training & Outfitting
There is a belief that Norwegian skiers are born with inherent talent and dedication to the sport. Podiums and success seem to come easy to everyone with blond hair and red spandex. However, the Norwegian winning streak is a result of great knowledge and countless hours of training. And even though Jessie Diggins and Kikkan Randall have made their way to the podium several times this year, Norway seems to still be in the lead of well, everything. Norway is the world’s leading Nordic skiing nation and we have yet to figure out why. From young Klæbo to the legendary Northug, the nation seems to produce one talent after another. It is hard to determine exactly how they manage to stay on top season after season, but there are a…
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