Ustiugov-Klaebo Aggro In Context Of Raising Profile Of Skiing

Ustiugov-Klaebo Aggro In Context Of Raising Profile Of Skiing

Featured, Newsfeed, Trivia
In about 30 seconds flat last Thursday Sergei Alexandrovich Ustiugov and Johannes Høsflot Klæbo did more to promote world's awareness about the great sport of cross country skiing than FIS and Seefeld-2019 organizers could have possible done with any promo budget. [caption id="attachment_10363" align="aligncenter" width="1920"] " Hey, dude - becoming world champion in cross country skiing doesn't make one the world star. This kinda stuff does!"[/caption] Every Norwegian media outlet, every Russian one had a story of the Sprint semi-finals altercation. Don't need to tell you who was to blame for the incident in Norway – and who in Russia. [caption id="attachment_10358" align="aligncenter" width="1920"] Klaebo is media star and influencer all right - but mostly in his native Norway, although his appeal spreads [/caption] [caption id="attachment_10365" align="aligncenter" width="1920"] Ustiugov with his rough…
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Role Of Individual In History.  Ski History, That Is

Role Of Individual In History. Ski History, That Is

Featured, Leaders, Newsfeed, Travel & Mass Sport
...In the year of 1898 a leading luminary of the social-democratic ( "progressive left" in today's parlance) movement, Georgi Valentinovich Plekhanov, had published his most famous work, The Role of the Individual in History. ... Some 120 years later a certain Norwegian skier has decided to retire – thus inadvertently proving that nothing has changed in a way the human society runs itself. There are tell-tell signs that without Petter Northug Jr. competing and, perhaps more importantly, making his sarcastic remarks on and off the trail...people are turning away from watching/reading about cross country skiing. Norwegian public broadcaster NRK run a story on the weekend showing to what extent the country's media as a whole care about the great sport of cross country skiing during and after Northug – take…
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ISPO-2019. New Gear Highlights. Part 2

ISPO-2019. New Gear Highlights. Part 2

Featured, Gear News, Newsfeed
ISPO is considered in the winter sports industry to be a prime spot to exhibit new gear. With a glaring exception of Amer Sports ( Salomon and Atomic), all major manufacturers are there - and tend to time the official unveiling of their newest & best wares to the show in Munich. We covered some of them in the first report from ISPO Let's look at what else is there. Madshus brought their latest Redline 2.0 skis - as seen being by Madshus athletes in skiing and biathlon from the beginning of the season, but, technically, going on sale only now. Per Wiik, Madshus Global marketing director, says that the key advantage of newest Redlines is a much broader spectrum of snow/weather conditions than with the previous edition NB Skate…
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Fischer Officially Reveals Speedmax 3D Tech –  Yes , It’s About Waxable Sidewalls

Fischer Officially Reveals Speedmax 3D Tech – Yes , It’s About Waxable Sidewalls

Featured, Gear News, Newsfeed
...The Russians have a good saying: Everything new is actually well-forgotten old. Three days ahead of the official presentation at ISPO-2019, Fischer Nordic confirms rumors swirling around for quite some time: we are back to waxable sidewalls. To quote the official press-release: "...Sometimes history is decided by a hundredth of a second. With this in mind, the Fischer product team developed the Speedmax 3D with Gliding Sidewall. Designed to reduce friction resistance that robs competitors of time and speed, the material can actually be waxed to support unheard levels of glide..." For those who unremembers no longer: waxing sidewalls was a popular thing in early to mid-1990s but then it gradually faded away. 25 years later it's back on a new technological level - or so the world leader in…
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It Finally Happened. Petter Northug Presents His Glasses Collection

It Finally Happened. Petter Northug Presents His Glasses Collection

Featured, Gear News, Newsfeed
No one really expected the most exciting personality in cross country skiing of the last decade ( and many would say ever!) to quietly exit the scene, right? So, now Petter is back with his very own brand - you guessed it - Northug® First products were proudly ( if somewhat low-key) presented at the Norwegian industrial expo Norspomessen on Monday. Yes, you can take a peek at how a production version of the Northug glasses looks. We say - bold. Petter wouldn't be himself if were he not to enlist help of some of the best people in business. Jon Inge Gullikstad, boss of Brandassist, the company that helped to make both Vegard Ulvang ( wool clothing) and Therese Johaug ( just about any clothing) millionaires through attaching their…
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