Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed
This is a second part of conversation with Jorge Vidal, founder of  Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…
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There Will Be Bonés:  Introducing Producer With Original Market Philosophy

There Will Be Bonés: Introducing Producer With Original Market Philosophy

Gear News, Newsfeed
Rollerski market is a very dynamic one - popularity of “skis of wheels” spreads, more people in more countries are starting to use them for sport and recreation. To meet a growing – and diversifying – demand, more rollerski designers & producers step in, including those from countries where rollerskiing was previously unheard of. We continue introducing rollerskiing brands (and their creations) here at the Daily Skier. Today we talk to founder and owner of Bonés Skiroll, Spain - Jorge Vidal. Our conversation went long and we found it to be so interesting that a decision was taken to split the story into two parts. Part 1 deals with the brand creation and objectives achieved – while part two addresses the issues that we consider to be the most important:…
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FLEX, Smooth North American

FLEX, Smooth North American

Gear News, Newsfeed
...Once upon a time, in a different era when humans were living without the Internet, each country that had snow and, therefore, skiers, was also producing its own, domestic rollerskis. That gave rise to very distinct schools of rollerski design e.g. the Italians were/are famous for speed & competition ones, the Norwegians and the Finns – for "slow skis" well suited for long training sessions. Hidden away from sight, across the ocean a North American school of rollerski design had developed – with its own distinct features. Unlike the European producers who experiment a lot with actual materials – be it carbon or carbon-laminated frames and proprietary composition wheels - the North Americans tend to use time-tested solutions such as milled aluminum frames – but add rather intricate engineering to…
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Rare Breed: Meet Four-Wheel Rollerskis

Rare Breed: Meet Four-Wheel Rollerskis

Gear News, Newsfeed
Modern rollerskis come in such a vast variety of length, platform material, wheel sizes & intended use, that it would be easier to say what do they all actually have in common: two wheels attached to a frame. True? Well, not quite. There is a very rare breed called “four wheel rollerskis” - a longer platform with four wheels arranged (mostly) in a single line. In different times different manufacturers were or still are producing these exotic marvels. The reasoning behind complex and expensive creature is as follow: longer frame of four-wheeler mimics the feel of long skis better and provides what the Germans aptly call Geradeauslauf-Führung  ( directional stability) Here they are. Rolec, Switzerland Rolec's website lists Björn Daehlie Nathalie Santer, Giachem Guidon and other titans of the past…
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Interview: People Who Make Marwe Rollerskis

Interview: People Who Make Marwe Rollerskis

Gear News, Money & Finance, Newsfeed, Trivia
The name Marwe stands out in cross country skiing world. Bright yellow/black rollerskis from Finland are used by such a vast array of national skiing and biathlon teams that one would be excused in thinking that Marwe is sponsoring the whole sport. Remarkably, the opposite is true – there are no endorsement deals that became so standard in sport – just a considered choice of so many, who rely on Hyvinkää -produced rollerskis' legendary reliability and ski-like feel. While Marwe products are ubiquitous, very little is known about the company and the people who work there. The Daily Skier have decided that it wouldn't do - and got in touch with the people behind the Marwe rollerskis Meet Marwe's Sales Manager Olli Welander and Paul Fletcher, Marketing Manager. Olli represents…
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