Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed
This is a second part of conversation with Jorge Vidal, founder of  Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…
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Longer, Bigger, Unconventional – Exotic Rollerskis the World Over

Longer, Bigger, Unconventional – Exotic Rollerskis the World Over

Newsfeed
One might be excused for thinking that most innovations in the world of rollersking are in the past, the Golden Ratio is found and all producers are just churning out thousands upon thousands of rollerskis of identical sizes made of similar materialы. True in most cases - but there are rebels in this world: designers and builders, who think outside the accepted norms – and fill our lives with something to talk about – and to try on. Woodski Inc., USA is based in Manchester, New Hampshire and is known ( you guessed) for its rollerskis with shafts made of laminated birch! To the best of our knowledge, nobody else in the world is using olle good wooded frame for production of two-wheeled skis. The company does not actively advertise…
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There Will Be Bonés:  Introducing Producer With Original Market Philosophy

There Will Be Bonés: Introducing Producer With Original Market Philosophy

Gear News, Newsfeed
Rollerski market is a very dynamic one - popularity of “skis of wheels” spreads, more people in more countries are starting to use them for sport and recreation. To meet a growing – and diversifying – demand, more rollerski designers & producers step in, including those from countries where rollerskiing was previously unheard of. We continue introducing rollerskiing brands (and their creations) here at the Daily Skier. Today we talk to founder and owner of Bonés Skiroll, Spain - Jorge Vidal. Our conversation went long and we found it to be so interesting that a decision was taken to split the story into two parts. Part 1 deals with the brand creation and objectives achieved – while part two addresses the issues that we consider to be the most important:…
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FLEX, Smooth North American

FLEX, Smooth North American

Gear News, Newsfeed
...Once upon a time, in a different era when humans were living without the Internet, each country that had snow and, therefore, skiers, was also producing its own, domestic rollerskis. That gave rise to very distinct schools of rollerski design e.g. the Italians were/are famous for speed & competition ones, the Norwegians and the Finns – for "slow skis" well suited for long training sessions. Hidden away from sight, across the ocean a North American school of rollerski design had developed – with its own distinct features. Unlike the European producers who experiment a lot with actual materials – be it carbon or carbon-laminated frames and proprietary composition wheels - the North Americans tend to use time-tested solutions such as milled aluminum frames – but add rather intricate engineering to…
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Path To Olympics – What It Takes To Get To Pyeongchang

Path To Olympics – What It Takes To Get To Pyeongchang

Newsfeed, Trivia
Last week Pourya Shafizadeh, a 37 year old Norwegian of Iranian origin made headlines in Scandinavia. A financial consultant from Sandnes near Stavanger have declared his ambition to run a cross-country skiing race at the Olympic Games next year – despite having no experience in international competitions ( he's a dedicated and fairly strong long distance skier though). Shafizadeh, according to VG.no, is now training very hard to make his dream come true. Here at the Daily Skier we have a soft spot for stories of will and determination so we have decided to take a closer look at Shafizadeh's chances of making it to Pyeongchang. ...A major difference between the FIS World Cup races and FIS World Championships – and those of the Olympic Games is difficulty of qualifying.…
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