Trimtex  Makes Leap Into Top League  By Signing Frida Karlsson

Trimtex Makes Leap Into Top League By Signing Frida Karlsson

Gear News, Newsfeed
Let's not mince words: Frida Karlsson is a personality the xcskiing world badly needed - and now got. A combination of the Swede's fierceness on the track and a disarming smile of a teenager ( yes, she's still 19 as of this writing) will bring the august sport of narrow planks on snow millions of fans both now - and in a foreseeable future. Or, to make it more modern sounding, she's the hottest influencer in the sport since Johannes Klaebo started to show what he's capable of a couple of years ago. Whoever had a foresight to sign a contract with Ms. Karlsson before she burst into the scene is to be applauded for his/her business acumen. Today we talk to one of them - meet Ole Kristian Augland,…
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Johannes Klaebo Shows Rollerskis He Uses In Training –  And He Co-Developped Them

Johannes Klaebo Shows Rollerskis He Uses In Training – And He Co-Developped Them

Gear News, Newsfeed
First of, we have to admit that we love when skiers present products bearing their names. Virtually any products. One can't hide in the winter forest ignoring the current trends - and those are that great athletes cooperate with equipment manufactures or , indeed, launch their own brands. From Olivier Bernhard/On Running to Michael Jordan/Air Jordan by Nike ( just to name but a few big names) - that's how the world rolls these days. So, when a skier gives her/his name to a product - it's already a win for great sport of skiing ( cue Daehlie, Ulvang and Johaug). But if he actually participated in designing one, utilizing all that experience of long hours spent training and competing - that's true gold. As in "Klaebo Gold Edition" Full…
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Natalia Nepryaeva, Part 2: I Live Effing Fantastic Life!

Natalia Nepryaeva, Part 2: I Live Effing Fantastic Life!

Leaders, Newsfeed
...Here's Part 2 of out conversation with Natalia Nepryaeva. "Conversation" is an instrumental word here - it was part interview, part open talk about the skiing world and those who live & compete in it. As most open conversations, it kinda lacked that structural rigidity expected of formal interview, was going back and forth on several subjects. Anyhow, it was fun and here's a gist of it :   [caption id="attachment_11975" align="alignnone" width="1920"] I live effing fantastic life! ( for the Russian language experts among you -  Natalia is using the word "охренненная" in her native tongue - effing is the best translation we could come up with ))) .  I do like the popularity that comes with victories, I do like that growing attention to myself. And it's not…
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Astrid Uhrenholdt Jacobsen Gets Very Prestigious If Complicated New Job

Astrid Uhrenholdt Jacobsen Gets Very Prestigious If Complicated New Job

Newsfeed
Astrid Uhrenholdt Jacobsen is a new head of the Norwegian Sports Association's committee of athletes. Which, effectively, means she is a new official representative of all Norwegian sportsmen and women. With that title, an Olympic champion of PyeongChang 2018 also gins a seat on all-powerful Idrrettsstyret, a steering committee that determines the direction of sport development in the country as we all as financial means to fund that. A 32 year old had a good last season with several podiums at the World Cup and a silver at Worlds in Seefeld - she's been selected for the main national team for 2019/20 and there is no word of career ending . It would be interesting to see how Astrid combines her training schedule and that of her new , effectively…
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XC Skiing Massively Lucked Out With Klaebo Brothers

XC Skiing Massively Lucked Out With Klaebo Brothers

Leaders, Newsfeed
Yes, it did. In today's world, to be a champion in whatever sport is desperately not enough. Having a shy, reserved, introvert champion is detrimental to that sport's effort to stay in the media limelight and to attract investments/sponsorships. The august sport of cross country skiing has been lucky - its biggest star is also a true international fashion icon on the rise. But the king is made by his entourage. It looks like Ola Klaebo sacrificied his potential illustrious skiing career (his older brother's assessment) in order to help build Brand Klaebo. Talented families are often talented in many ways - Klaebo YouTube channel run by Ola is a great example of how so much could be achieved with so little investment ( but a lot of effort). Johannes…
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