Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Leaders, Newsfeed
It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will read it elsewhere. Instead we shall highlight what really made Petter Northug the one & only, the king of skis - and social media. In no particular order: Who else would choose a personalized bib with that number? Scandalized? You are barking on the wrong tree! Who else would arrive to a ( minor) race in private jet? Who is the reigning king of ski Instagram? Or, as Petter himself might have put it, nearly a third as famous as…
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Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed
This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
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Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Gear News, Leaders, Newsfeed
The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and competition officials? Very little info is available and interviews with them are even rarer - we dare you to prove the opposite. On our part, we strongly argue that in this century everything is personal and reflects beliefs and ideas of specific people. And yes, it needs to be a public knowledge. Right, Elon Musk? ... Today we introduce the man who for ( almost) 15 years often went against the grain, the man who's impact on the winter sports…
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Rain, Rain, Go Away! Go Away From Lillehammer!

Rain, Rain, Go Away! Go Away From Lillehammer!

Leaders, Newsfeed
It's plus 5 Celsius in Lillehammer today , with steady rain. Same as a prevailing weather in Finland and Scandinavia throughout the whole month of November. [caption id="attachment_9514" align="aligncenter" width="1468"] Sprint qualification was a battle against elements for both skiers and their servicemen [/caption] "Something is got to be done about that " is a popular ( not unanimous, however) feeling among athletes, coaches and equipment producers. Nobody, however, is prepared to go on record with their ideas as to what specifically suggested ( and we heard some interesting ones, trust us!) [caption id="attachment_9510" align="aligncenter" width="1470"] waterskiing session ?[/caption] The irony is, both North America and Siberia currently go through a moderate cold spell, with plenty of snow and sub-zero temperatures. Most skiers would like to have the World Cup…
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Alexander Bolshunov, In Photos

Alexander Bolshunov, In Photos

Leaders, Newsfeed
...in sprint finale at the first stage of the FIS World Cup in Ruka Alexander Bolshunov has shown to the whole skiing world that grit pays off. When Johannes Klaebo, thinking he has un assailable lead, has slowed down to look around, Bolshunov kept on working - and won. The first race of the season has proven that the commentators have been all correct so far: two 22 year olds ( Bolshunov is still , technically 21) , the Norwegian and the Russian, are in the league of their own and will dominate the upcoming season. The Daily Skier has followed Bolshunov through his summer and autumn training camps - and here are our observations, illustrated: [caption id="attachment_9473" align="aligncenter" width="1920"] defining quality of Bolshunov: whatever he runs, he absolutely runs…
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