Justyna Kowalczyk – In Her Own Words

Justyna Kowalczyk – In Her Own Words

Leaders, Newsfeed
Hard to overestimate the role Justyna Kowalczyk played for the sport of cross country skiing this century. Fantastic results on the tracks made it clear that talented and committed athlete even from non-skiing nation could win, repeatedly and convincigly. Justyna's openness and polite directness made her a true household name in Poland and well beyond that. With the athletes of the statute and the recognition of Ms.Kowalczyk it is common to retire with a directorship on the board of some large corporation, to land a lucrative contract on television and to sell the book rights. In other words - to exploit well-deserved fame Yet Justyna Kowalczyk is still on the ski tracks, in remote training camps, freezing by the side watching "her girls", the group she and her coach Alexander…
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Skiing Suffering From Acute Case Of Wrong Marketing?

Skiing Suffering From Acute Case Of Wrong Marketing?

Leaders, Newsfeed
What do most people associate the skiing with? Majority would conjure up images of snowy forests and all that stuff we're about to lose to global warming, man-made or otherwise. OK, not to lose - but it shrank already and looks like it would keep on shrinking. What do you see on the picture here? We'll tell you what, bluntly: a bunch of very muscular men at the prime of their lives, all ready, willing and able not only to run to the max but to push and shove if necessary. On eco-farmed snow. With hundreds of people on the stands drinking their beer watching the ski show with AC/DC tune blasting to the max. It's a show, ok? Nobody goes to an NFL match expecting to watch flag football.…
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Welcome To Dresden Weltcup. It’s Not Your Grandpa Skiing, It’s Different!

Welcome To Dresden Weltcup. It’s Not Your Grandpa Skiing, It’s Different!

Leaders, Newsfeed
If you are a traditional fan of skiing, who's imagination keeps on conjuring up all those images of snowy forests through which skiers glide, with vapor coming out of their mouths as they brave frosty remote-land - you won't like the Dresden World Cup. In fact, you probably would not be reading this as you have made up your mind already. Dresden Weltcup is for an entirely different type of ski fan. Do we dare to call it "generationally different"? Here's how: [caption id="attachment_14340" align="alignnone" width="1920"] No real snow? True - Europe is like that in the XXI century. But the Dresden organizers emphasize that their farmed snow is made out of rainwater carefully collected off the Dresden's airport roof. Hear that, Greta? [/caption] [caption id="attachment_14342" align="alignnone" width="1920"] No mountains…
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50k At Seefeld Was 2d Most Watched Program Overall In Norway In 2019

50k At Seefeld Was 2d Most Watched Program Overall In Norway In 2019

Leaders, Newsfeed
The epic battle between Hans Christer Holund and Alex Bolshunov at 50k in Seefeld World Championships brought one of the best television audiences for sports program ( which is, effectively, best audience overall) in Norway in 2019 Medien24 reports that 1,322,000 people tuned in to NRK to root for their countryman. That's about every third Norwegian older than 14. Four out of five most watched sports programs on the list were cross country skiing, ahead of football and very popular handball. Karsten Warholm ,a long distance runner, was the only one to get ahead of Holund, Johaug, Klaebo & Co in ratings as he was outpacing his opponents at Doha Athletics World.
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Petter Northug: Johaug Got Million Kronas And I Got Nothing Because I Am Already On Contract

Petter Northug: Johaug Got Million Kronas And I Got Nothing Because I Am Already On Contract

Leaders, Money & Finance, Newsfeed
One million kronas or, roughly, 100.000 euros. That's what Therese Johaug got for her participation in the Landskampen television program as per Petter Northug who also took part (but, allegedly, got nothing for his effort as he's already on contract). The Swedish Expressen published an interview with the Norwegian superstar ahead of the program's debut in Sweden. Landskampen has already run on TV2 in Norway last year with great primetime ratings and was renewed for next season. Now the show's 8 installments will be aired on TV4 in Sweden. In the same interview Northug says that other participants got roughly 20000 euros for making an appearance and that the show's production schedule was significantly tightened because of Johaug's commitments elsewhere. Landskampen's executive producer Anders Sæther, however, rejects Northug's assertions: "Figures…
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