Fans, Rejoice: Johaug To Compete Next Month!

Fans, Rejoice: Johaug To Compete Next Month!

Leaders, Newsfeed
World's best female skier is to return to our television screens and papers' pages when she takes a start for the first time in months. The Norwegian national broadcaster NRK reports that June 11th Therese Johaug will take part in the annual Bislett Games this year dubbed "Impossible Games". Yes, Bislett is about athletics but Johaug is a reigning Norwegian champion in 10000m so it all makes sense. Frankly, does it really matter what the multiple Olympic and world champion competes in? Last year, for instance, Johaug took part in the competitive reality show Landskampen on TV2 - and it got great ratings. In other words, the audience wants Therese first - sport later. ...Somehow, we are ready for Klaebo taking on Bolshunov in poker or chess by now -…
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Team Russia Manager Turns 80!

Team Russia Manager Turns 80!

Leaders, Newsfeed
Yuri Charkovsky most likely is the busiest man in the international cross-country skiing world. [caption id="attachment_15861" align="alignnone" width="1920"] Yelena Vyalbe and Yuri Charkovsky form a rock-solid team. Charkovsky is used to be Vyalbe's coach in 1990s and for the last decade is Vyalbe's closest partner and confidant [/caption] As a manager of the world largest team (the Russians have 40 skiers in the national squad plus roughly equal amount of coaches & support personel) he is in charge of all the logistics. As the de-facto team captain he's present on most of the race-related meetings with the FIS & local organizers. As a coach with decades on international experience ,he is involved in mentoring athletes. And when all of the above is said and done, he's doing media interviews (Charkovsky's…
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Ola Vigen Hattestad Will Work With Johaug & Co

Ola Vigen Hattestad Will Work With Johaug & Co

Leaders, Newsfeed
Ola Vigen Hattestad is a surprise late addition to the Team Norway coaching staff who's appointment was announced on Wednesday. Just a few months ago Hattestad sounded very content at his job with Team Slovenia. There he was coaching among the others, his wife Katja Višnar as well as Janez Lampic, Anamarija Lampic's younger brother and Eva Urevc, who is returning to competitive skiing in the upcoming season, . Katja won the surprising silver medal at the World Championships last year (together with Anamarija in team sprint) while Eva and Janez are considered to be huge talents. [caption id="attachment_15834" align="alignnone" width="1920"] Hattestad trains with Janez Lampic [/caption] But when Team Norway calls - it's hard to say no. At his new job Hattestad will work together (or under? It wasn't…
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Skier And  Skin Impurities . Candid Talk About Long Battle, Won

Skier And Skin Impurities . Candid Talk About Long Battle, Won

Leaders, Newsfeed, Travel & Mass Sport
Anna Zherebyateva is a trailblazer. She opted to speak about things others don't. In that conservative world of cross country skiing you often enough hear athletes talking about that last race final climb or ski glide or any such subjects. Which is probably of interest to some audience - no need to be dismissive about that. However, the skiing is a part of the larger world. And in that larger world the XXI century gave rise to influencers. It ain't easy to be one if you are a skier. Pro-influencers can concentrate on the their looks - athletes are also expected to train hard. Wind, cold, constant change of climate and diet - welcome to the world of pro-skier! You are constantly in focus of video and photo cameras. Which…
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Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Leaders, Money & Finance, Newsfeed
Frida Karlsson just became a brand ambassador for Adidas - and that's a big deal. A few years ago sportswear & equipment giant from Herzogenaurach made a fateful decision to exit winter sports ( domestic German teams are excluded, temporarily so from what we understand). Fateful for the winter sports - when one of the world biggest companies, the one constantly looking for expansion, decides there is no market in xcskiing (or biathlon for that matter) - that's a clear sign that things are not quite right , that the market niche is shrinking so fast that it's not worth the effort. One could huff and puff over how unfair the world is, but when the majors who had used to care ( remember Adidas ski? Nike ski boots??) slowly…
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