Meet Stars Of Tomorrow. Junior World Ski Championships Kicks Off in Lahti

Meet Stars Of Tomorrow. Junior World Ski Championships Kicks Off in Lahti

Leaders, Newsfeed
FIS Nordic Junior World Ski Championships kicks off in Lahti on Sunday We hereby present you some of the stars who are to shine there – and in the world skiing in general. Note that we don't use the word “ future”. Love it or hate it, but cross country skiing is much younger now than it used to be – the men's sprint finals at the World Cup in Estonia, for instance, featured two athletes who qualify to run in Lahti, but won't as they are already recognized world's best at their 22. Not that we need to name – but just in case: Klaebo and Bolshunov. All on our list bar one already went to compete in World Cup races and some, like Erik Valnes, have made very…
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Hans Hubinger , Legendary Designer Of Fischer Skis, Recommends

Hans Hubinger , Legendary Designer Of Fischer Skis, Recommends

Gear News, Leaders, Newsfeed
Hans Hubinger is a legend. The only reason he's not a household name compared to, say, Marit Bjorgen or Dario Cologna, is the fact that in skiing names of equipment designers are not very well published & advertized. Something to learn from Formula 1 here, really. Anyway, we are here to fill that gap. Here's Hans' ( very abridged) resume: - Bridge-building engineer by training, has joined Fischer Sports in 1986. Yes, folks – that's 32 years ago! - Had participated in pretty much every Fischer skis' development & design including such masterpieces ahead of its time as Fischer Revolution of 1990s - Originator and chief designer of Speedmax and its Cold Base Bonding technology. BTW, Bjorgen and Cologna mentioned above won most their golds on Speedmaxes. [caption id="attachment_9222" align="aligncenter"…
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Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Leaders, Newsfeed
It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will read it elsewhere. Instead we shall highlight what really made Petter Northug the one & only, the king of skis - and social media. In no particular order: Who else would choose a personalized bib with that number? Scandalized? You are barking on the wrong tree! Who else would arrive to a ( minor) race in private jet? Who is the reigning king of ski Instagram? Or, as Petter himself might have put it, nearly a third as famous as…
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Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed
This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
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Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Gear News, Leaders, Newsfeed
The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and competition officials? Very little info is available and interviews with them are even rarer - we dare you to prove the opposite. On our part, we strongly argue that in this century everything is personal and reflects beliefs and ideas of specific people. And yes, it needs to be a public knowledge. Right, Elon Musk? ... Today we introduce the man who for ( almost) 15 years often went against the grain, the man who's impact on the winter sports…
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