This Is How Much Norway Spends On Its National Team

This Is How Much Norway Spends On Its National Team

Money & Finance, Newsfeed
It would be more correct to say "was". In interview with Aftenposten the figure was made public: In 2019 the country's national team including Paralympic , junior and , of course, main cross country squad cost some NOK 92 million - or around 9.3 million euros using then-exchange rate. Now the Norwegian dominance in Seefeld-2019 and in the World Cup has an actual price tag. Cross-country ski managers coaches and athletes in other countries would chuckle, wistfully - it's far above other teams' budgets. This year, however, it would go down by at least 20% - that's already known & budgeted-in loss of sponsorships so far...
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Dear Skiers, It’s Time To Get Off Your Butts And To Start Making  Yourselves Useful To Sponsors!

Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Money & Finance, Newsfeed
The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…
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Big Sponsor Helps Norwegian Skiing Out Of Financial Hole, But Changes Are Dire

Big Sponsor Helps Norwegian Skiing Out Of Financial Hole, But Changes Are Dire

Money & Finance, Newsfeed
- In a full turnaround Sparebank1 re-signed as a main sponsor of the Norwegian ski federation. It's a lifeline: previous info suggested that they would not extend the deal leaving a gaping hole in the Team Norge finances. The deal is worth NOK 10mln per year for two years. At the current exchange rate it's around 870k euros - a year ago it would be more like 1 million euros. With a lot of expenses - travel, lodging etc. denominated in euros, it's still a significant decline, but it should be enough to cover team's basic needs in the competition season of 2020/21. - At the same time, big departure from previous policies announced. Hitherto almost all the sponsorship was done on centralized basis and was the strictest known in…
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Introducing My Sponsor: Hailey Swirbul And Odin Recreation

Introducing My Sponsor: Hailey Swirbul And Odin Recreation

Money & Finance, Newsfeed
Hailey Swirbul, US Ski Team, tells about her personal sponsor: My connection with the small mountain town of Mesa, Colorado-home to Odin Recreation-leads us to the very beginning of my cross-country skiing career. It was on the nearby Nordic trails where I skate-skied for the very first time and in the main lodge where my team and I lived for a training camp every November for the next 7 years. It has been an honor to partner with Odin as my headgear sponsor and carry that piece of my identity with me around the world this winter. https://www.instagram.com/p/B7udoP4Jku_/?igshid=bd91vak4d19t Odin Recreation is a local ski/ outdoor gear shop with a lot of enthusiasm for getting people of all ages outside. They offer gear rentals for skis, snowshoes, sleds, etc., ski lessons,…
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Coronavirus: How’s Your Business Affected?

Coronavirus: How’s Your Business Affected?

Money & Finance, Newsfeed
"How's Your Business Affected?" - that's the question we put to people directly involved in making things tick in the cross country skiing sector: gear manufacturers, retailers and coaches. The caveat that needs to be applied: different countries are on different stages of being hit be the coronavirus. This, alas, is not a subject that will go away any time soon so we shall update with reaction from the other captains of the industry when we hear from them. [caption id="attachment_15236" align="alignnone" width="1920"] Aki Tuovinen, country manager for Swix/Toko, Finland"At the moment in Finland it's still quite OK. In Lapland and Vuokatti regions are actually really well, since many ski enthusiasts went there for "remote working". But it strongly seems that within the week all shops (except grocery shops) will…
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