Cogs Of Machine. Simple Guide To How International Skiing Works.

Cogs Of Machine. Simple Guide To How International Skiing Works.

Money & Finance, Newsfeed
Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…
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Tour  De Ski  Tour De Force

Tour De Ski Tour De Force

Money & Finance, Newsfeed
Okay, short version: big money triumphed. Again. As expected. Forget for a second who actually won arguably the most important competition of the season. They are fantastic athletes, no doubt there - but that's been said a thousand times over the last day and we want to focus on the other aspect^ Just look at where they come from. In men's standings there are four Russians and four Norwegians plus Olympic champions Dario Cologna and Iivo Niskanen In women's Top 10 there are five Norwegians plus skiers from Russia, Austria, US of A and Germany. To give it spin we want to give for a purpose of this story, that Norwegian investment once again outperformed the Russian one with everybody else fighting for the crumbs. Oh, and the Swedish blue…
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Petter Northug: Johaug Got Million Kronas And I Got Nothing Because I Am Already On Contract

Petter Northug: Johaug Got Million Kronas And I Got Nothing Because I Am Already On Contract

Leaders, Money & Finance, Newsfeed
One million kronas or, roughly, 100.000 euros. That's what Therese Johaug got for her participation in the Landskampen television program as per Petter Northug who also took part (but, allegedly, got nothing for his effort as he's already on contract). The Swedish Expressen published an interview with the Norwegian superstar ahead of the program's debut in Sweden. Landskampen has already run on TV2 in Norway last year with great primetime ratings and was renewed for next season. Now the show's 8 installments will be aired on TV4 in Sweden. In the same interview Northug says that other participants got roughly 20000 euros for making an appearance and that the show's production schedule was significantly tightened because of Johaug's commitments elsewhere. Landskampen's executive producer Anders Sæther, however, rejects Northug's assertions: "Figures…
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XCSkiing Is Back On National Television In Key Market . First Ratings Are Reasonably Good

XCSkiing Is Back On National Television In Key Market . First Ratings Are Reasonably Good

Money & Finance, Newsfeed
For those who regularly deal with television ratings and want to jump straight to the news - just go to section starting with bold lettering. For the rest - a bit of an intro as to why these news are actually rather important: Cross country skiing on top professional level has two sources of income: A/ contributions by local authorities of wherever the races are held, in money and in kind. It's done out of combination of regional tourism support and healthy living promotion (of which top skiers are good example) plus healthy dose of local pride. Neither of above is really commercial in nature. B/ Money acquired through selling television broadcasting rights. As we keep on reminding you, the FIS is absolutely unique in the modern world as it…
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Skiing & Media 101

Skiing & Media 101

Money & Finance, Newsfeed
We get questions that made us think it is worth explaining the basics of how media covers cross country skiing, what's the difference between writing, photo and television reporting and why does it all matter at the end. ....Once upon a time, when the xcskiing was a sport of bearded woodcutters, it was common for newspapers and television stations to just send their reporters to take a few pictures of them Nordic heroes in action and to do an interview at the finish line. Well, things changed since then - and rather radically. These days, the media allowed ( accredited ) at the event is firmly divided into two categories: paying and non-paying type. For reasons of political correctness it's rarely actually called that but it does not change the…
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