Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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Gjerdalen Takes Over Long-distance Team, Two Maverick Skiers To Assist Him

Gjerdalen Takes Over Long-distance Team, Two Maverick Skiers To Assist Him

Leaders, Money & Finance, Newsfeed
Tord Asle Gjerdalen is back in the saddle - and he's got two major names to assist him. A 37 year old Norwegian who, among other achievements, won Marcialonga three years in a row , in 2015, 2016 and 2017, but who was made redundant by Team Ragde Eiendom in April this year has announced his arrival to the long-distance ski outfit "Team XPND Fuel of Norway" It clear that Gejerdalen will be the driving force and the main sponsors ' attraction ( we don't know if Ray Ban has signed but they totally should! ) of the Team XPND. Astrid Uhrenholdt Jacobsen and Eirik Brandsdal are presented as new "mentors" of the team. Not sure what sort of mentoring they could deliver but presence of such freshly retired household…
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Yelena Vyalbe: We Need Additional Half-a-million Euros Just For Corona-testing

Yelena Vyalbe: We Need Additional Half-a-million Euros Just For Corona-testing

Money & Finance, Newsfeed
Everyone is aware of the fact that the top-level cross-country skiing is not exactly awash in money and some national teams positively struggle to have ends meet even in the best of times. The Corona-crisis will make it worse. As in " half-a-million euros worse" in case of Team Russia, as per the boss of the Russian skiing. "We normally have some 60+ people travelling to the World Cup stages - that figure includes athletes plus coaches and all the support personnel. We did the math: newly introduced COVID-19 testing measures at every stage would set us down some 500 to 530 thousand euros this season.", the chairman of the Russian Ski Association told Dailyskier.com in recent conversation. No national xcski team makes its spending sheet publicly available (with a…
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Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Money & Finance, Newsfeed
Toppidrettsveka's Aure Sprint last Friday was watched by some 451.000 viewers on NRK, national public television channel. That's an absolutely whopping figure for the country with 4.2 million of adult population in 2020, with television viewership on decline everywhere in the world. And the new record for Toppidrettsveka. "The sprint in Aure was the beginning of Toppidrettsveka back in 2005: 13 athletes and 10 volunteers with a total budget of some 9000 NOK or about 800 Euros", says Harald Fladseth, the event organizer. Factors that worked in favor of Aure: cancellation of the Olympics and coveted Friday prime-time slot in broadcast schedule ( but that was done on purpose by the organizers & NRK, clearly) The three-leg competition in and around Trondheim is, along with Blinkfestivalen, a premier event of…
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Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Money & Finance, Newsfeed
I'd anybody is still watching he international xcskiing in, say, 2025 she/ he would have to flock between channels a lot to find them athletes in lycra onto he snow. Ans if she/ he is watching livestream on smartphone ( which we reckon would be close to 100% by then) that person would have to have quite a few proprietary apps installed. Especially if that fan of skiing lives in Norway Because the Norwegian Ski Association just sold domestic broadcasting rights to all FIS World Cup events staged in the country to the jointly bidding local duo of NRK and TV2. Last year Infront sold the same rights but for other , non-domestic FIS World Cup races to NENT Group. NRK and TV2 are free-to-air channels, NENT hasn't made it…
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