Interview: People Who Make Marwe Rollerskis

Interview: People Who Make Marwe Rollerskis

Gear News, Money & Finance, Newsfeed, Trivia
The name Marwe stands out in cross country skiing world. Bright yellow/black rollerskis from Finland are used by such a vast array of national skiing and biathlon teams that one would be excused in thinking that Marwe is sponsoring the whole sport. Remarkably, the opposite is true – there are no endorsement deals that became so standard in sport – just a considered choice of so many, who rely on Hyvinkää -produced rollerskis' legendary reliability and ski-like feel. While Marwe products are ubiquitous, very little is known about the company and the people who work there. The Daily Skier have decided that it wouldn't do - and got in touch with the people behind the Marwe rollerskis Meet Marwe's Sales Manager Olli Welander and Paul Fletcher, Marketing Manager. Olli represents…
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Coming Up: What You Always  Wanted To Know About Marwe

Coming Up: What You Always Wanted To Know About Marwe

Gear News, Money & Finance, Newsfeed
It's hard to find a brand more synonymous with a rollerskiing than 'Marwe'. Marwe skis are widely used by pros and amateurs alike – in fact, there are places, in Europe especially, where it's hard to spot a rollerskier on anything that is not painted with Marwe's traditionally bright yellow/black color scheme. So, what's the secret of that popularity and loyal customer base? What ensures the famed longevity of the Finnish manufacturer's wheels? And what the actual word 'Marwe' stands for? Stand by for the Dailyskier's interview with Marwe's managers, Olli Welander and Paul Fletcher, coming up later this week....
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Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Money & Finance, Newsfeed
... A couple of weeks ago we talked about financial success of the Engadin ski marathon , opining that the Swiss marathon's money making capacity is second only to the Mother of all ski marathons, Vasaloppet. Sure enough, the organizers of the Swedish multi-event did the math for 2017 and have announced that the Vasaloppet-2017 generated a turnover of SEK 234.6 million. ( EUR 24 million/USD 28 million) for the three municipalities involved in hosting a 90km race - an increase of almost 10% since 2015 when the last study was conducted ( to be clear, the Swiss report an even higher turnover - but they look at the broader economic effect, countrywide - while Swedish data considers only an impact on local communities) Vasaloppet had long branched out into…
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Johaug Turns Down Contract Worth Hundreds of Thousands

Johaug Turns Down Contract Worth Hundreds of Thousands

Leaders, Money & Finance, Newsfeed
Therese Johaug turned down a sponsorship deal purportedly worth hundreds of thousands of dollars. A catch? There is one: a company that wanted to tie itself to a Norwegian champ is an online gaming and sports betting shop. Norwegian newspaper VG reports that a representative of the company got in touch with Johaug's manager Jørn Ernst inquiring whether Bettson, Maltese subsidiary of the Swedish gaming giant with the same name, could retain Johaug's services until her fate for the next season becomes clear. TOP PHOTO courtesy of Therese Johaug Instagram account https://www.instagram.com/johaugtherese/ Johaug is currently barred from competing for doping and is awaiting decision in her case by the CAS, sports' arbitration court. A native of Os, who just turned 29, is absolute household name in Norway and neighboring Sweden…
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Devices And Gadgets We’d Love To Have – But Can’t As Yet

Devices And Gadgets We’d Love To Have – But Can’t As Yet

Gear News, Money & Finance, Newsfeed
Cross country skiing is a technical sport where both the results and the fun of participating benefits hugely from advances of technology ( unless you're a die-hard retro race fan). Sadly, the size of the market for cross country skiing is a shadow of its fancy cousin, alpine skiing – and much smaller than, say, running or biking. Which means the innovations are headed first to them, where the fatter profits are to be made. Let's take a look at some of the latest – and dream that one day we, "the real skiers", could get similar. 1/Recon Snow2 Manufacturer says: A powerful omnifuncional computer in compact form and heads-up display, that attaches inside an alpine ski helmet and projects the data direct-to-eye, in real time. Without obstructing one's point…
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