XC Skiing Is More Appealing Than Alpine, Snowboarding –  New Study

XC Skiing Is More Appealing Than Alpine, Snowboarding – New Study

Money & Finance, Newsfeed
Cross-country skiing is becoming a trendy sport - so much so that it's beating in appeal both of its richer brothers, Alpine skiiing and snowboarding. Those are the findings of the just-released study of attitudes of Germans towards winter sports by Kantar TNS, a market research company. 35 million of Germans or 51% of the adult population, have interest in cross country skiing, compared to 50% in Alpine skiing and 40% in snowboarding. Which is quite shocking given how much more money both downhill sports currently generate compared to cross country skiing. "Having interest" at the moment does not necessary translate into active participation – only 6% are active skiers of all levels. Yet there are strong reasons to think, according to Kantar TNS, that cross country skiing is about…
Read More
Butter Your Toast With Sundby Or How Skiing Remains So Popular In Norway

Butter Your Toast With Sundby Or How Skiing Remains So Popular In Norway

Money & Finance, Newsfeed
...I've managed to butter 8 toasts before Martin Johnsrud Sundby made a sudden appearance and destroyed my effort. It was no better with Niklas Dyrhaug either. For some reason, it was much easier to deal with Emil Iversen and I've got no less than 15 toasts done before he finally crashed into my knife. Petter Northug was not present but then I did not really expect him to turn up. A vivid dream after watching too much of Beitostølen ski racing? Nope, an online game the supermarket chain SPAR Norge running off its website since 2015 ( sorry, I know that I should have been able to butter those toasts better by now) Norwegian skiing might be a tad down after the recent doping cases of Sundby and Johaug –…
Read More
Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Money & Finance, Newsfeed
Here's a bit of news that would surely split the world ski fans' opinion once again: Therese Johaug is not only NOT losing her sponsors – on the contrary, she's gaining new ones! Norwegian VG.no is reporting that Saltdalshytta, country's largest wooden cottage builder and rental agency, has just announced its partnership with the Norwegian Olympic and world champion, currently banned for doping " She is banned ( from competing) but we know her as a person and we are fond of her - just as the Norwegian people seem to have become fond of her” Trond-Arve Nikolaisen, Saltdalshytta's Marketing Manager told VG https://www.instagram.com/p/BOO-k2nDv4K The reference to “Norwegian people being fond” of Johaug is a key to understanding the sponsors' reaction to the CAS verdict, that deprived the skiing star…
Read More
Study Of Global XC Skiing Market Size Is Out: We Look At It And Question Its Findings

Study Of Global XC Skiing Market Size Is Out: We Look At It And Question Its Findings

Money & Finance, Newsfeed
Have you ever thought about how big really is a global market for cross country skiing gear? Last week Ireland-based market research & business intellegence firm Fact.Mr has attempted to answer just that with their Cross Country Ski Equipment Market Forecast, Trend Analysis & Competition Tracking – Global Review 2017 to 2022 The access to the whole reports costs a cool $ 2595 – which we thought is a tad expensive for the purposes of this discussion, so we rely on the data the report authors made publicly available To quote: A new study published by Fact.MR has estimated the global cross country ski equipment market to exhibit a steady expansion through the forecast period 2017 to 2022. We could only agree with that premise. Despite challenges of snowless winters…
Read More
Toppidrettsveka Sets New Record In TV Viewership, We Effort To Figure Out Why

Toppidrettsveka Sets New Record In TV Viewership, We Effort To Figure Out Why

Money & Finance, Newsfeed
Toppidrettsveka rollerski festival in Aure/Trondheim last week was a success. Like all the previous Toppidrettsvekas that were held since 2006. Like pretty much anything that has to do with the great sport of cross country skiing in Norway. In a sign that things are going better and better, a combined domestic television audience has reached 1.5 million viewers - or 500,000 more compared with last year. That's in a country with a total population of 5.2 million. Nations fathers and concerned politicians the world over – take a notice! There must be a tight link between popularity of skiing and the fact that the Scandinavian country currently tops the rankings as the world's happiest nation. One thing, however makes this conversation slightly less straighforward and calls for a bit of…
Read More