Biathlon is about to launch Summer World Cup, that xcskiing could only envy

Biathlon is about to launch Summer World Cup, that xcskiing could only envy

Money & Finance, Newsfeed
We are a cross country skiing media resource but when we spot something worth noting in biathlon - we report on that too. In this case not just worth reporting - outright enviable! Because from what we understand, the good folks of biathlon are about to launch what, effectively, amount to a Summer World Cup, featuring the world's best athletes. The IBU already has annual an Summer biathlon world championships but , for variety of reasons , it is not always attended by the leaders. [caption id="attachment_18671" align="alignnone" width="1530"] Arne Idland, sports director of Blink, is satisfied with the way things are developing in Summer biathlon [/caption] The Blink Skifesvalen, the Martin Fourcade Nordic Festival and the City Biathlon Wiesbaden are different. Creme de la creme of the planet's biathlon…
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How much Klaebo earns  – and what others could learn from him

How much Klaebo earns – and what others could learn from him

Money & Finance, Newsfeed
JHK AS , a company owned by - you guessed it - Johannes Høsflot Klaebo - just published its annual results for 2020. That gives us an excuse to dig into what top skiers make - and how. [caption id="attachment_18557" align="alignnone" width="1091"] World's biggest earner among male skiers [/caption] Every modern athlete got three basic sources of revenue: her/ his salary or stipend, her/ his prize money - and whatever she/ he earns outside the tracks, by, effectively, selling personal appeal. The world works in such a way that for the first two sources of income you have to pay taxes as an individual a.k.a. income tax. All major ski nations love to tax their high earners in excess of 40% , some much higher . Russia is a notable…
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Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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Gjerdalen Takes Over Long-distance Team, Two Maverick Skiers To Assist Him

Gjerdalen Takes Over Long-distance Team, Two Maverick Skiers To Assist Him

Leaders, Money & Finance, Newsfeed
Tord Asle Gjerdalen is back in the saddle - and he's got two major names to assist him. A 37 year old Norwegian who, among other achievements, won Marcialonga three years in a row , in 2015, 2016 and 2017, but who was made redundant by Team Ragde Eiendom in April this year has announced his arrival to the long-distance ski outfit "Team XPND Fuel of Norway" It clear that Gejerdalen will be the driving force and the main sponsors ' attraction ( we don't know if Ray Ban has signed but they totally should! ) of the Team XPND. Astrid Uhrenholdt Jacobsen and Eirik Brandsdal are presented as new "mentors" of the team. Not sure what sort of mentoring they could deliver but presence of such freshly retired household…
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Yelena Vyalbe: We Need Additional Half-a-million Euros Just For Corona-testing

Yelena Vyalbe: We Need Additional Half-a-million Euros Just For Corona-testing

Money & Finance, Newsfeed
Everyone is aware of the fact that the top-level cross-country skiing is not exactly awash in money and some national teams positively struggle to have ends meet even in the best of times. The Corona-crisis will make it worse. As in " half-a-million euros worse" in case of Team Russia, as per the boss of the Russian skiing. "We normally have some 60+ people travelling to the World Cup stages - that figure includes athletes plus coaches and all the support personnel. We did the math: newly introduced COVID-19 testing measures at every stage would set us down some 500 to 530 thousand euros this season.", the chairman of the Russian Ski Association told Dailyskier.com in recent conversation. No national xcski team makes its spending sheet publicly available (with a…
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