Johaug As Role Model Outside Tracks Too

Johaug As Role Model Outside Tracks Too

Money & Finance, Newsfeed
Therese Johaug is reigning over her opponents not only on ski tracks - but in financial races too. The latest accounting report from Setra AS shows that the company earnings are up 17 per cent last year from NOK 6.22 million to NOK 7.26 million, pre-tax. ( 1mln NOK is roughly 93k euros) You, naturally, remember, that Setra AS is the firm through which the Olympic champion channels her earnings outside the ski tracks e.g. dividends, advertising and appearance fees etc. etc. - ski-related income such as the World Cup podium money are separate. [caption id="attachment_16039" align="alignnone" width="1920"] Two of the most successful skiers ever, both on and outside the tracks, have much business to discuss [/caption] To put it bluntly, the world's best skier of the last seasons effectively…
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Rollerski Market Appears To Be Growing Like Flowers After Rain

Rollerski Market Appears To Be Growing Like Flowers After Rain

Gear News, Money & Finance, Newsfeed
We talked to many a rollerski maker in the last week or so - and they all sounded busy. It appears that the rollerski industry is living through boom period like never before. Sounds strange in these trying times? Not when you get to think about it. [caption id="attachment_15956" align="alignnone" width="1920"] " The consumer here in the USA has money. Our government has pumped a ton of money into the economy, and people aren't spending it at restaurants and bars, so they have money left to spend. ", says Clayton Keim, founder & CEO of RollerskiShop.com, maker of Pursuit rollerskis[/caption] Keim says sales figures this year so far exceed his projections - especially in top segment where he offers Pursuit skis. So much so, that at the times where many…
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Oslo’s First Ski Tunnel Opens, Got Rothe And Holund To Promote It

Oslo’s First Ski Tunnel Opens, Got Rothe And Holund To Promote It

Money & Finance, Newsfeed
Finland has Vuokatti (and more), Sweden has Torsby. Russia has Toksovo and Germany has Oberhof. See which nation is strangely missing on that list of ski tunnels? Well, no more. At the beggining of June the Norway's first ski tunnel has opened its doors at Lørenskog, just outside Oslo. https://www.instagram.com/p/B_PdvX0AeY6/?igshid=1eso20fx3c6h2 Snø is different from the other tunnels - it is based on a completely different concept. Oberhof, Torsby etc. are pure sporting facilities, located far from cities' hustle & bustle. https://www.instagram.com/p/CAfOV9FgLUT/?igshid=9y2km4fcell0 Snø is a proper entertainment center - restaurants, shops, even its own hotel to open soon. And it is probably aimed more at the slalom / snowboard crowd. Which doesn't mean it's not a proper training spot for a serious crosscountry ski fan or even a pro. "1-kilometre skating…
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Swedes Are Getting Closer To Norwegians. Here’s How

Swedes Are Getting Closer To Norwegians. Here’s How

Money & Finance, Newsfeed
No, this photo does not imply that Norway and Sweden have decided to annul the Unionsupplösningen and go back to being a single nation once again. It doesn't even mean that in post-Corona times of tight budgets the two ski federations have decided to car share. But it's there for a reason. Because the Swedish ski federation has just announced that they are going to start using the same (Norwegian) travel/ event agency as their western neighbours. The press-release talks about " shared values " - which kinda leaves us baffled - but not being very specific on details. Will the Koment agency now start putting the Swedish athletes in the same hotels as the Norwegian ones? So they could keep an eye on each other - or just learn…
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Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Leaders, Money & Finance, Newsfeed
Frida Karlsson just became a brand ambassador for Adidas - and that's a big deal. A few years ago sportswear & equipment giant from Herzogenaurach made a fateful decision to exit winter sports ( domestic German teams are excluded, temporarily so from what we understand). Fateful for the winter sports - when one of the world biggest companies, the one constantly looking for expansion, decides there is no market in xcskiing (or biathlon for that matter) - that's a clear sign that things are not quite right , that the market niche is shrinking so fast that it's not worth the effort. One could huff and puff over how unfair the world is, but when the majors who had used to care ( remember Adidas ski? Nike ski boots??) slowly…
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