Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Leaders, Money & Finance, Newsfeed
....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. [caption id="attachment_9358" align="aligncenter" width="1920"] there are no firm statistics but in any given race at least half of elite athletes would run on Fischer skis[/caption] How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? - More than 100, less than 1000 😉 in total - of whom approximately 35% are cross country skiers Do you believe in promotion via personalities, influencers? - Yes – our biggest influencers are our athletes. In Norway Fischer's athletes like Northug or Klaebo are real idols and heroes. But e.g. in Germany – it…
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Bonés Skiroll – Here’s To First Five Years Or How To Build Profitable Company From Scratch

Bonés Skiroll – Here’s To First Five Years Or How To Build Profitable Company From Scratch

Leaders, Money & Finance, Newsfeed
Where there is a will, there is a way. Just ask Jorge Vidal. It all started in 2013 when a former television reporter and avid sport enthusiast from Jaca, Spain was looking for a new endurance training option as his injured knee was craving for one with less of impact. He was introduced to rollerskiing, then highly exotic, nearly unheard of in that part of Europe. He loved it – with a catch: "In Spain, in those years only Marwe rollerskis were available in stores, but at a price I didnt want to pay because I just wanted to try this sport" . Jorge had quickly surmised there must be a market for cheaper, entry level rollerskis Thus Bonés Skiroll of Spain was born. Today, in 2018, Bonés is making rollerskis…
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Atomic And Salomon To Be Sold To Chinese Investors?

Atomic And Salomon To Be Sold To Chinese Investors?

Money & Finance, Newsfeed
The corporate owner of Salomon and Atomic may be sold to Chinese investors. Finnish Amer Sports has revealed last week that it had received what they termed as "indication of interest" from a consortium of Chinese sportswear company Anta and FountainVest Partners, a Hong Kong private equity group. It must be quite a serious "indication of interest" since, unusually, the offer size was revealed: the Chinese are ready to purchase the whole Amer Sports for a rather princely €4.6 billion in all-cash buyout. Or over 25% more than the market value of the company was before the announcement ( Amer Sports is a publicly traded company) Anta is big in team sports in China and is starting to make inroads into pro-basketball in the US: they just unveiled signature Klay Thompson shoes…
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We Read Through 176 Pages Of Fresh FIS Bulletin

We Read Through 176 Pages Of Fresh FIS Bulletin

Money & Finance, Newsfeed
The International Ski Federation ( FIS) has published its biannual Bulletin. We read trough its 176 pages so you don't have to. If you do , however, here's a link Here's what we gleaned: - FIS continues to emphasize effort that went into development and upkeep of the FIS App for “fans and stakeholders alike”. The said app ( and we presume all reading this have already downloaded & are using it) allows real-time monitoring of all FIS events and races, including cross country skiing. There were circa 300.000 app downloads in total since its launch some 2 years ago Fair to say that that's the best gauge of the size of active audience of all sports under FIS umbrella. No breakdown per sport was provided. - Next important bit…
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Gambling And Skiing: Immoral Combo Or Great  Source Of Income?

Gambling And Skiing: Immoral Combo Or Great Source Of Income?

Money & Finance, Newsfeed
There are not many controvercies in the international cross country skiing – the debate storms that rock, say, NFL thanks to Colin Kaepernick kneeling, are virtually unheard of. But things might be changing in some respect. Charlotte Kalla made headlines this spring when she went public with her dislike for gambling. A triple Olympic champion went on record to say that "There is such a level of abuse - and the gambling companies, they must take their share of responsibility for that." A 31 year old pointed out that her own psychologist Thomas Nilsson's works with gambling addicted clients and listening to him convinced her even further. "His profession has influenced my attitude and knowledge about it. Just as with other dependencies, so many people are affected" Kalla, who is one…
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