Swedes Are Getting Closer To Norwegians. Here’s How

Swedes Are Getting Closer To Norwegians. Here’s How

Money & Finance, Newsfeed
No, this photo does not imply that Norway and Sweden have decided to annul the Unionsupplösningen and go back to being a single nation once again. It doesn't even mean that in post-Corona times of tight budgets the two ski federations have decided to car share. But it's there for a reason. Because the Swedish ski federation has just announced that they are going to start using the same (Norwegian) travel/ event agency as their western neighbours. The press-release talks about " shared values " - which kinda leaves us baffled - but not being very specific on details. Will the Koment agency now start putting the Swedish athletes in the same hotels as the Norwegian ones? So they could keep an eye on each other - or just learn…
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Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Leaders, Money & Finance, Newsfeed
Frida Karlsson just became a brand ambassador for Adidas - and that's a big deal. A few years ago sportswear & equipment giant from Herzogenaurach made a fateful decision to exit winter sports ( domestic German teams are excluded, temporarily so from what we understand). Fateful for the winter sports - when one of the world biggest companies, the one constantly looking for expansion, decides there is no market in xcskiing (or biathlon for that matter) - that's a clear sign that things are not quite right , that the market niche is shrinking so fast that it's not worth the effort. One could huff and puff over how unfair the world is, but when the majors who had used to care ( remember Adidas ski? Nike ski boots??) slowly…
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Introducing My Sponsor: Nadine Faehndrich And Pilatus  Aircraft Ltd.

Introducing My Sponsor: Nadine Faehndrich And Pilatus Aircraft Ltd.

Money & Finance, Newsfeed
The Dailyskier note: Nadine Fähndrich has, perhaps, the most exciting and exotic personal sponsor in the whole of the international cross-country skiing: not only is it a huge, billion dollar company - it's the aircraft maker who's name is rather synonymous with high flying, both literally and figuratively speaking. Nadine Fähndrich, in her own words: I am very proud to represent Pilatus Aircraft Ltd. on my headgear. Since 2016 they are my main sponsor. With the support of Pilatus, I can concentrate on the sport. This is an important point to be able to focus and make progress. In short, they make me fly high! [caption id="attachment_15615" align="alignnone" width="1920"] Pilatus PC-12[/caption] Pilatus Aircraft is a Swiss aircraft developer and manufacturer. They produce the legendary PC-12 as well as the newly…
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Swedish Telecoms Giant Pays Crazy Money  For Champions League And Why Is It Relevant

Swedish Telecoms Giant Pays Crazy Money For Champions League And Why Is It Relevant

Money & Finance, Newsfeed
Telia, Swedish telecommunications giant and owner of several media platforms just bought the UEFA Champions League television & streaming rights for three years starting from 2021. You know how much Telia paid? SEK 1 billion per year - that's just shy of 92 million euros! That's for Sweden only. The previous rights'holder, NENT Group, reportedly paid less for the whole Scandinavian region I.e. Denmark, Norway and Sweden. 92 million euros / year to show some soccer in the country that doesn't have much representation in the tournament and certainly stands no chance of ever winning it! Why is this news on cross country skiing resource? First, to make a comparison: we don't think SVT, Swedish public broadcaster and Telia's top rival for audiences' eyeballs pays more than 5% of that…
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Introducing My Sponsors:   Lisa Unterweger

Introducing My Sponsors: Lisa Unterweger

Money & Finance, Newsfeed
Continuing "Introducing my sponsors" series. Lisa Unterweger from Team Austria is blessed to have the whole team of supporters behind her: I am very lucky with the team supporting me. There are three main sponsors in the #teamuw, as I call it. https://www.instagram.com/p/BuHbCwvHN-8/?igshid=128oqo30crary Of course the biggest one is my "headband sponsor“ the Olympiaregion Seefeld. Guess there is no further explanation necessary, as we all know it from the FIS Nordic World Championships in 2019. I’ve been cooperating with them for 2 years now and it was a huge honor for me to start at the World Championship at home, with the host as a partner at my side. I was really proud to represent them. But my relationship with Seefeld in Tirol goes far more back than that. In…
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