Cars Are Skier Girl’s Best Friend

Cars Are Skier Girl’s Best Friend

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It took a while, but vehicle manufacturers and dealers have figured one important thing out finally: If you want to stress how powerful, sleek, efficient and downright sexy the car you are trying to sell is - get a cross skier to promote it. Double so if the skier is a she. We have no access to the data showing how that association works for marketing & promotion - but it got to be working since more and more Olympians take to Instagram to display their latest best friend ( to quote Petra Novakova presenting her new Mazda) Lady-skiers are far more imaginative with their cars - just you look at that car art on some of them. And can't help but noticing: either car companies prefer sprinters to distance…
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Weekly Digest 29.09 – 05.10

Weekly Digest 29.09 – 05.10

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Marit Bjorgen  announces that she and her husband Fred Lundberg are expecting their second child, due next March! Marit hung her skis in April of this year shortly after becoming quite simply, the most decorated female Olympic athlete ever-ever. Her and Fred's son Marius is now 2.5 https://www.instagram.com/p/Boeo_N2gK2a/?taken-by=daily_skier ==================================================================================================== Thus spoke the boss of Rossignol in interview: We think Rossignol is the number one skiing brand worldwide concerning alpine and nordic skis  Madshus, Atomic, Salomon and, especially, Fischer might disagree. Bruno Cerclez also opined that “In about 10 years the Chinese market may be about twenty percent of the world market in winter sport equipment.” Nobody would be willing to argue against that – bigger markets generally mean cheaper products, win-win for everyone. ==================================================================================================== Is there nothing holy?! Niklas Dyrhaug…
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Rottefella, New MOVE And Irrational Desires Of Years Past

Rottefella, New MOVE And Irrational Desires Of Years Past

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Rottefella, abandoned by Fischer and Rossignol, is doing its very best to keep the share of the market. It just introduced new RF MOVE bindings that are not only movable along the axis, but are also compatible with the IFP platform (aforementioned Fischer & Rossignol). MOVE are great bindings et al, but we are nostalgic for the times when the Norwegian producer was known to go off on a tangent , introducing tough, austere world of xskiing to the concept of luxury. Remember the father/best friend/boss'best birthday present ever-ever, Rottefella Titan? A battalion of keyboard warriors went on maligning the very idea of bindings that cost more than the skis they are attached to when they first made in appearance in what? 2012? Well, Sven Albert will still would happily…
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Narrow Skis For 1650 Euros On Sale On eBay

Narrow Skis For 1650 Euros On Sale On eBay

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Saturdays are for leaping through the pages of , well, eBay trying to find something exciting and ski-related ( which is the same thing, of course) And guess what? Just found an item worth reporting about: Cross country skis for 1.650 euros plus charges. A seller from German Thuringia is asking just that for a truly unusual specimen that we never came across before: Germina Bogner Bamboo Now, everybody knows Bogner, that epitome of luxury in downhill skiing. Last season anyone willing to part with her or his hard earned 3000 euros could have had Bogner Bamboo Allterrain downhill skis, "real oiled bamboo wood surface, stainless steel logo, hand-made in Germany". But that's common with a cousin of narrow skis, with its eccentric tech and prices. To pay 1650 euros…
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Daily Skier’s Weekly Digest

Daily Skier’s Weekly Digest

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Starting this week, we try a new format: compilation of the ( subjectively chosen) best stories related to cross country skiing & everything that is happening around it, featuring both the topics we covered throughout the week - and those we didn't. Read, share, comment - and let us know what you think. - The corporate owner of Salomon and Atomic may be sold to Chinese investors. Finnish Amer Sports has revealed that it has been approached by a consortium of Chinese sportswear company Anta and FountainVest Partners, a Hong Kong private equity group with an offer of €4.6 billion in all-cash buyout. Or over 25% more than the market value of the company was before the announcement ( Amer Sports is a publicly traded company) https://www.dailyskier.com/2018/09/17/atomic-and-salomon-to-be-sold-to-chinese-investors/ - Charlotte Kalla beat the pack…
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