Leaders of Sport & Industry

Meet Stars Of Tomorrow. Junior World Ski Championships Kicks Off in Lahti

FIS Nordic Junior World Ski Championships kicks off in Lahti on Sunday We hereby present you some of the stars who are to shine there – and in the world skiing in general. Note that we don't use the word “ future”. Love it or hate it, but cross ...
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Hans Hubinger , Legendary Designer Of Fischer Skis, Recommends

Hans Hubinger is a legend. The only reason he's not a household name compared to, say, Marit Bjorgen or Dario Cologna, is the fact that in skiing names of equipment designers are not very well published & advertized. Something to learn from Formula 1 here, really. Anyway, we are here ...
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Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will ...
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Here Comes 4KAAD – Andreas Bennert Talks About His New Project

This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be ...
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Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and ...
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Rain, Rain, Go Away! Go Away From Lillehammer!

It's plus 5 Celsius in Lillehammer today , with steady rain. Same as a prevailing weather in Finland and Scandinavia throughout the whole month of November. "Something is got to be done about that " is a popular ( not unanimous, however) feeling among athletes, coaches and equipment producers. Nobody, ...
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Alexander Bolshunov, In Photos

...in sprint finale at the first stage of the FIS World Cup in Ruka Alexander Bolshunov has shown to the whole skiing world that grit pays off. When Johannes Klaebo, thinking he has un assailable lead, has slowed down to look around, Bolshunov kept on working - and won. The ...
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Peter Schlickenrieder, New Man At Helm

Peter Schlickenrieder is the name that needs no introduction. Here's just a quick reminder of his career milestones: A Silver Olympic medalist of 2002. Together with Tobias Angerer, Rene Sommerfeldt and Axel Teichmann represents the Golden Age of German cross country skiing when international medals and podiums were galore. After ...
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Introducing Star About To Rise

Making predictions is a dangerous business - but somebody got to do it. Meet Ivan Yakimushkin - who will become one of the biggest new stars in the upcoming season - or so we think after watching him compete in early races in Finland. a 22 year old Russian is ...
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Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? ...
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