Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed
This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
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Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Gear News, Leaders, Newsfeed
The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and competition officials? Very little info is available and interviews with them are even rarer - we dare you to prove the opposite. On our part, we strongly argue that in this century everything is personal and reflects beliefs and ideas of specific people. And yes, it needs to be a public knowledge. Right, Elon Musk? ... Today we introduce the man who for ( almost) 15 years often went against the grain, the man who's impact on the winter sports…
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Elite Skier Says Goodbye To National Team At 24 – What Gives?

Elite Skier Says Goodbye To National Team At 24 – What Gives?

Money & Finance, Newsfeed
Money and cross country skiing. Or, rather, money IN cross-country skiing. International competitions are between countries – and countries tend to be richer or poorer. Or, for one reason or another, unwilling to invest into elite sport. Perhaps, nowhere it feels more acute than in cross-country skiing. The Norwegians dominate the sport not only because they have a never-ending stream of talents, but also because they are willing to spend what it takes to win. As in training camps, equipment ( not skis – in million euros worth wax trucks), salaries of coaches, doctors, physiotherapists, technicians etc. etc. The Russians have started to catch up lately. It is tempting to invoke doping scandals of the past but those in the know point out that the Russians have invested heavily in…
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Alexander Bolshunov, In Photos

Alexander Bolshunov, In Photos

Leaders, Newsfeed
...in sprint finale at the first stage of the FIS World Cup in Ruka Alexander Bolshunov has shown to the whole skiing world that grit pays off. When Johannes Klaebo, thinking he has un assailable lead, has slowed down to look around, Bolshunov kept on working - and won. The first race of the season has proven that the commentators have been all correct so far: two 22 year olds ( Bolshunov is still , technically 21) , the Norwegian and the Russian, are in the league of their own and will dominate the upcoming season. The Daily Skier has followed Bolshunov through his summer and autumn training camps - and here are our observations, illustrated: [caption id="attachment_9473" align="aligncenter" width="1920"] defining quality of Bolshunov: whatever he runs, he absolutely runs…
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Peter Schlickenrieder, New Man At Helm

Peter Schlickenrieder, New Man At Helm

Leaders, Newsfeed
Peter Schlickenrieder is the name that needs no introduction. Here's just a quick reminder of his career milestones: A Silver Olympic medalist of 2002. Together with Tobias Angerer, Rene Sommerfeldt and Axel Teichmann represents the Golden Age of German cross country skiing when international medals and podiums were galore. After the end of the sporting career got coach's diploma as well as launched a sports marketing agency. For over 15 years Schlickenrieder was a main cross country ski expert and commentator on ARD, German public television with a huge audience. He also wrote several successful books on cross country skiing and mountaineering. Earlier this year Peter Schlickenrieder was appointed the Head Coach or "Teamchef" of the German national cross country ski team - after the season that was quite disappointing…
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