Weekly Digest 23.09 – 29.09

Weekly Digest 23.09 – 29.09

Newsfeed
In our weekly digest we ( being totally biased and selfish) selected 5 ski-related news from the last week that rock our boat. Hope they would rock yours too. 1. Unless we missed something, Team Swiss sets the pace for competition by being the first to unveil new race suit design for the upcoming winter. We dig new red-white-azure- baby blue colors a lot more than the last season all-black ones. 2. Moa Lundgren, Junior World champion in sprint, has reached hitherto unheard level in lactate threshold test – 24 mmol/L! Just to remind you, the test is aimed to show how much lactic acid the body can withstand before the muscles stop responding to brains' commands. Normally xcskies tune out at 10-15, maximum 18 https://www.instagram.com/p/Bn9V9YQg_i4/?taken-by=moalundgreen 3/ "...The boy who…
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New Snowgrooming Gear Producer Might Seriously Change Things Around – To Better

New Snowgrooming Gear Producer Might Seriously Change Things Around – To Better

Gear News, Newsfeed
In the last couple of decades a quiet, slow revolution has taken place in cross-country skiing. The revolution in snow grooming. Well prepared trails are not just appreciated - they are totally expected by both pros and enthusiasts wherever they go. Archive videos from the Olympics past prompt almost an indignation: They run on THAT snow mess? didn't they have groomers?! Well, there is one huge problem: snowgrooming machines for cross country skiing are very much a niche product within ( a niche product itself) snowgroomers: No secret that a lion share of those designed & sold is aimed at downhill skiing slopes. Niche products tend to be expensive. A current golden standard of xcskiing trail making, famed PistenBully 100 retails for up to 400.000 euros when new! Somebody took…
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Skiers & Calisthenics: Best Of

Skiers & Calisthenics: Best Of

Newsfeed, Trivia
Today's cross country skiing is not your dad's cross country skiing for sure. The further we go – the more athletic skiers become. Quite a few could grace any tournament of street workout & calisthenics with their presence.   The athlete who opens this fitness parade on our pages is, of course, none else than Lucas Chanavat, one of the world leaders in ski sprint A 23 year old U23 World champ is known to promote handstands as a way of training – and showing off his prowess... ...doing it at home in France... https://www.instagram.com/p/Bh6e30VgV7G/?taken-by=lucaschanavat ...and doing it while travelling places exotic https://www.instagram.com/p/BihbRgWAmE4/?taken-by=lucaschanavat ========================================================================================= Meet Ms. Evgenia Feshina, rollerski World Cup winner and Team Snow Leopards skier https://www.instagram.com/p/Bl3OiBjh9t_/?taken-by=koks012 https://www.instagram.com/p/Bm4FagrBHaK/?taken-by=koks012 FIS - take a look at this! It might give you…
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Morten Iversbakken : First IDT  Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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Diggins Gets Gold. As in Bose QC35 Gold

Diggins Gets Gold. As in Bose QC35 Gold

Money & Finance, Newsfeed
..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…
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