Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed
This is a second part of conversation with Jorge Vidal, founder of  Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…
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Five Up-And-Coming Skiers Who Will Turn You Into Avid Skiing Fan

Five Up-And-Coming Skiers Who Will Turn You Into Avid Skiing Fan

Leaders, Newsfeed, Trivia
Would it be fair to say that, without sports, traditional television broadcasting would be dead? Statistics don't lie: these days, pretty much only sporting events can gather billion-strong audiences in front of TV sets (or, increasingly, computer screens). What is that we like so much about watching sports? National pride? Sure. Maximum exertion needed to win? Check. Seamless, smooth technique that comes from a combo of talent and thousands of hours of practice? Sure, check, Gorgeous athletic bodies on display? Check, check, check! It's tough to be a sports star these days. Just winning is not enough – you have to have a persona that media loves (or loves to hate), and you have to relentlessly work on developing and nurturing a fan base on social media platforms. In return…
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