Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

‘… Other brands make a great (sometimes) product and bring it to the customers, telling them “This is the best you need”. We do it the other way. They tell us what is the best they need, and then we develop and launch for them. Then is easy, we don’t need to sell as the “lightest”, “the best feeling”, “the best in the world” because people recognize that this is what they want to have. Plus social media help a lot to spread our brand. Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective.

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Five Up-And-Coming Skiers Who Will Turn You Into Avid Skiing Fan

What is that we like so much about watching sports? National pride? Sure. Maximum exertion needed to win? Check. Seamless, smooth technique that comes from a combo of talent and thousands of hours of practice? Sure, check, Gorgeous athletic bodies on display? Check, check, check!

It’s tough to be a sports star these days. Just winning is not enough – you have to have a persona that media loves (or loves to hate), and you have to relentlessly work on developing and nurturing a fan base on social media platforms. In return you get your portion of fame – and lucrative sponsorship contracts.

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