Stay Fashionable On Course – Like Norwegians

Stay Fashionable On Course – Like Norwegians

Featured, Newsfeed, Training & Outfitting
DailySkier.com contributor Oda Bekkestad shares her views on how Norway leads the world on marketing in cross country skiing. ….The other day my editor emailed me explaining how fascinated he was with how fashionable the Norwegian skiers are. Catlike helmets and Oakley shades are all the rage when it comes to accessorizing your outfit out on the course. Whatever Northug wears, we want to wear, right? How have these trends come about and why are sportswear important to us? https://www.instagram.com/p/BjcaZYAlYdt/?taken-by=jantelov1 In Norway you rarely see skiers without Oakley shades on race weekends. The brand has become extremely popular after Petter Northug started wearing the bright shades a few years back. A pair of Oakley shades retails for about $200 dollars, depending on lens and design, so the trend isn’t particularly…
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ISPO 2018: What We Saw, Noticed and Liked

ISPO 2018: What We Saw, Noticed and Liked

Gear News, Newsfeed
ISPO is huge. No photo or even video could convey ginormous size of the exhibition spread over 16 cavernous halls. It also would not let you forget for a second that industrial heart of the world these days is beating in China. And in India. And in Bangladesh. And Pakistan. [caption id="attachment_6585" align="aligncenter" width="1600"] Marwe had its people dressed in real cool looking vests with multiple pockets. Production perspectives uncertain as Asian manufacturers are only willing to produce in volume [/caption] Since cross country skiing is a niche sport, alas, Asian manufacturers who think in terms of volume, are not yet big in this sector. The things, however, are slowly changing – several Chinese producers had their products on display, mostly entry-level ski boots and rollerskis. ISPO is fundametally different…
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