Andy Liebner, USSPC Interview Part Two: Big Brands Are Doing All They Can To Keep Us Out Of Shops
..As promised, we return to our conversation with Andy Liebner, founder of the United States Ski Pole Company or USSPC. You could read the first part here Just to remind you that Andy is anything but your typical sweet-talking start-up guy, trying to please everybody, from investors through competition to the most choosy customer. Far from it – at least when it comes to talking about competition. You're welcome to form your opinion about his bluntness - but we, without taking sides in the argument, plain like it and find it quite refreshing. Today Andy talks about marketing, competition and what he sees as unfair business practices of competitors & what he intends to do about them. It's really worth reading ( and watching the accopaniying videos whereas Andy expounds…