Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Johaug’s sponsors behavior is quite indicative of how the world has changed in the last decade. Back then a banned star would simply have dropped off the radar without appearing in the major competitions – and lose value to sponsors.
These days social media channels keep Johaug popularity at home ( and with many a fan abroad too) as strong as ever – if not stronger.

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