Cars Are Skier Girl’s Best Friend

Cars Are Skier Girl’s Best Friend

Newsfeed, Trivia
It took a while, but vehicle manufacturers and dealers have figured one important thing out finally: If you want to stress how powerful, sleek, efficient and downright sexy the car you are trying to sell is - get a cross skier to promote it. Double so if the skier is a she. We have no access to the data showing how that association works for marketing & promotion - but it got to be working since more and more Olympians take to Instagram to display their latest best friend ( to quote Petra Novakova presenting her new Mazda) Lady-skiers are far more imaginative with their cars - just you look at that car art on some of them. And can't help but noticing: either car companies prefer sprinters to distance…
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Elite Skier Launches His Own Apparel Brand. And There Is More To It

Elite Skier Launches His Own Apparel Brand. And There Is More To It

Leaders, Newsfeed
What does a skier do when she/he has a bit of time? Launches his own apparel line, naturally! At least that's what Gleb Retivykh, one of the leaders of the Russian sprint team just did. [caption id="attachment_7875" align="aligncenter" width="1600"] Gleb Retivykh at the training camp in Estonia. Putting GR apparel through the grind[/caption] “ There are two things that I want to accomplish: first one is to give pro-skiers and serious amateurs apparel that is not just functional – but was built out of experience, of thousands of hours of hard training and competing....” says the World Cup stage winner and the former Junior World champion. [caption id="attachment_7876" align="aligncenter" width="1600"] "|See, it's light and stretches well... Testing it myself every day, several hours a day"[/caption] But the fame & the…
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