Here Comes Blink Skifestival 2019!

Here Comes Blink Skifestival 2019!

Newsfeed, Travel & Mass Sport
Time flies. Summer is almost upon us. And the highlight of the summer for skiers and bi-athletes alike is Blink Skifestival, traditionally held in & around Sandnes, Norway. This year's Blink kicks off on July 31st and goes on till August 3d. Arne Idland, the man who conceived, developed and runs the world's only summer ski & biathlon festival want you - yes, you! - to remember that registration for Blink -2019 opens May 7th at 10.00 local time. All Norwegian wanna-be participants need to apply here All the foreign ones need to contact Arne directly While participation in races is open to virtually anyone, the amount of slots available runs out extremely quickly as registration opens. So, the very best of luck! [caption id="attachment_11121" align="alignnone" width="1920"] Arne Idland: "…
Read More
Cross Country  Is B-sport, You Know?

Cross Country Is B-sport, You Know?

Leaders, Newsfeed
"Cross country ( skiing) is a B-sport, you know? Thus spoke Wolfgang Pichler, quite possibly the world biathlon's most famous coach of our days ( 2'15" in interview) The German coach of the Swedish biathlon team then goes on talking about how Single Mixed Relay at the Biathlon World Champioship saw 29 nations – apparently, a record for countries' participation in any winter sport, ever. Pichler is wrong: a similar two-athlete event at Seefeld-2019, men's Team Sprint, also had same 29 entrants ( yes, that including now-infamous Austrians) . Ladies had 19. Yet Pichler is right – but a totally different way. [caption id="attachment_10696" align="alignnone" width="1920"] Biathlon prize money for last season was  7 000 000 €.For each victory on the World Cup - 15 000 € . World Championship made…
Read More
Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed
This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
Read More
Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Leaders, Money & Finance, Newsfeed
....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. [caption id="attachment_9358" align="aligncenter" width="1920"] there are no firm statistics but in any given race at least half of elite athletes would run on Fischer skis[/caption] How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? - More than 100, less than 1000 😉 in total - of whom approximately 35% are cross country skiers Do you believe in promotion via personalities, influencers? - Yes – our biggest influencers are our athletes. In Norway Fischer's athletes like Northug or Klaebo are real idols and heroes. But e.g. in Germany – it…
Read More
Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Leaders, Newsfeed
Whether you are skier, coach or , perhaps, working for a retailer selling Nordic skis & equipment, you have surely came across products produced by Fischer Sports. No other brand came to define the great sport of skiing as much as the company from the Austrian town of Ried im Inkreiss in the last 50 years. Yet  the people behind the company's success are not going on record with media very often. And this is something we aim to ameliorate with this two-part interview. Here's straight from the source:     Thomas Drindl, 50 Worked for Fischer Sports since 1999 , became a Head of Fischer Nordic ten years later, in 2009. One of the architects of Fischer's last decade's success - both in racing and amateur/mass skiing department. Arguably,…
Read More