Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Leaders, Money & Finance, Newsfeed
....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. [caption id="attachment_9358" align="aligncenter" width="1920"] there are no firm statistics but in any given race at least half of elite athletes would run on Fischer skis[/caption] How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? - More than 100, less than 1000 😉 in total - of whom approximately 35% are cross country skiers Do you believe in promotion via personalities, influencers? - Yes – our biggest influencers are our athletes. In Norway Fischer's athletes like Northug or Klaebo are real idols and heroes. But e.g. in Germany – it…
Read More
Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Leaders, Newsfeed
Whether you are skier, coach or , perhaps, working for a retailer selling Nordic skis & equipment, you have surely came across products produced by Fischer Sports. No other brand came to define the great sport of skiing as much as the company from the Austrian town of Ried im Inkreiss in the last 50 years. Yet  the people behind the company's success are not going on record with media very often. And this is something we aim to ameliorate with this two-part interview. Here's straight from the source:     Thomas Drindl, 50 Worked for Fischer Sports since 1999 , became a Head of Fischer Nordic ten years later, in 2009. One of the architects of Fischer's last decade's success - both in racing and amateur/mass skiing department. Arguably,…
Read More
Rottefella, New MOVE And Irrational Desires Of Years Past

Rottefella, New MOVE And Irrational Desires Of Years Past

Newsfeed, Trivia
Rottefella, abandoned by Fischer and Rossignol, is doing its very best to keep the share of the market. It just introduced new RF MOVE bindings that are not only movable along the axis, but are also compatible with the IFP platform (aforementioned Fischer & Rossignol). MOVE are great bindings et al, but we are nostalgic for the times when the Norwegian producer was known to go off on a tangent , introducing tough, austere world of xskiing to the concept of luxury. Remember the father/best friend/boss'best birthday present ever-ever, Rottefella Titan? A battalion of keyboard warriors went on maligning the very idea of bindings that cost more than the skis they are attached to when they first made in appearance in what? 2012? Well, Sven Albert will still would happily…
Read More
Dream XCSki City To Be Built – And We Already Want To Move There

Dream XCSki City To Be Built – And We Already Want To Move There

Newsfeed, Training & Outfitting
...Almost 100 years ago great Le Corbusier, father of modern urban planning, came up with Ville Radieuse or Radiant City - an ideal city project where everything is done to " to reunite man, nature, and the machine in an unalienated harmony" Now Serneke, one of Sweden's largest construction companies, wants to take the ideal city concept a step further by adding one hitherto missing crucial element within that city: cross country ski track. Serneke and the municipality of Järfälla have agreed to move forward with plans of development brand new neighborhood. ".... In Järfälla City we are planning housing units, hotels, shops, restaurants - and a 1.2 km long cross country ski trail built underground and open all year around!" declares Serneke at its website And this is how…
Read More
Part 2 Of Why Blink Skifestival Provides Glimpse Into Future Of Skiing.  And Reasons Why It Might Not Happen

Part 2 Of Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport
In the story published yesterday we have gone through the reasons why Blink Skifestival is an excellent event, worth visiting for fans and emulation for every event organizer. By the way, all important TV numbers are just in - and they are simply stunning - 52% of Norwegians chose to watch the Blink races on TV - up 5% from already great last year! So, everything is great at and for Blink? Well, every rainbow has its rain, as they say. Here's what we think works against it -Despite being held in the middle of the summer, Blink is skiing event at heart - and all of it star participants are "winter skiers". Rollerskiing is much more dangerous than snow skiing and many an athlete admitted privately to us how…
Read More