Cognitive Dissonance, Now We Know How It Feels

Cognitive Dissonance, Now We Know How It Feels

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...Shops ordered shut for the first time in living memory, competitions cancelled yet skiers continue to report how much they enjoy their day out on the tracks and gear manufacturers keep on peddling their wares .... Instagram, that universal communication platform of our time would drive you crazy these days. Cognitive dissonance meets its classic description in real life for the first time. Some wear rubber gloves when they push elevator buttons, others are happily going on #coronabreak ( trending in the last days). Thar might be age-related but we're not sure. We'll leave it to bigger and allegedly staffed with smarter people media to worry about how the humanity would pull through the crisis. But would say with full responsibility that the last thing the cross country skiing ecosystem,…
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Here’s To First 10k On Instagram!

Here’s To First 10k On Instagram!

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The Daily Skier has reached 10k followers on that must-have social media network of our times, Instagram. Gives us an excuse to both thank our followers/ readers and to reiterate our credo: We launched the Daily Skier to entertain while informing, in that order. If you find our content to be tabloidy that's because it is. We like watching competitions but our focus is on showing top athletes - as well as other players in the industry - as humans, characters, individuals. So, you are much more likely to see them on @Daily_skier before or after the race, rather than in it. We ban all irrelevant followers e.g. get-rich-quick schemes or (our favorite!) nail salons of which there are a ton, it turns out. "Like for like" is not how…
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Alex Bolshunov – New Face Of Swix . And That’s Bigger Deal Than You Think

Alex Bolshunov – New Face Of Swix . And That’s Bigger Deal Than You Think

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Alex Bolshunov is a face of Swix' new line of eco-friendly waxes. It's quite a big deal, actually. And Swix representative who specifically pointed it out to us also seem to think so. With all the rumors, conversations, accusations swirling around the Russian skiers since about 2016, it's a bold step for one of the worldwide leaders in xcski industry to choose a Russian - any Russian - to be the face of their international promo campaign. Of course, Bolshunov was a teenager during the Sochi Olympics and nobody ever suggested any impropriety on his part - but for some he is " guilty by association" . Our message box here at Dailyskier.com has quite a few of angry letters demanding "all Russians be banned!" ( and all Norwegians too,…
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Preparing For Race Is More Than Just Stretching

Preparing For Race Is More Than Just Stretching

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Is your hairdo perfect today? Looks like it is. And everything else is in order too. ...There is no such a thing as " private space" for a star in public settings ( and often outside too). If you are good enough for the World Cup - prepare to be constantly photographed and filmed whatever you do. Cross country skiing is not football - in xcskiing the stars often have to mingle with fans and media the way aspiring local politician has to mingle with smallish but adoring crowds, very close - and at times personal. Fans in skiing are rarely as cruel as in aforementioned football, they won't shout obscenities in your face as common in more monied sports. But every and any sloppiness in your looks could end…
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Don’t Let Them Stray Off Course !

Don’t Let Them Stray Off Course !

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You are wondering what this helpful map is doing here? But then again, if you were at this planet in the last few days , you'd know that Victoria is a place where Meghan & Harry are about to move. So we are here to help them to find the road to world-class ski tracks. Because , you know, nothing helps to clear the brains and leave all that annoying hustle & bustle of royal life. The last time Prince Harry was big in the news BEFORE he married Meghan, was that charity ski tour he completed in Antarctica. The last time the skiing was big in the news was when his relative Pippa Middleton competed the Engadin. Sorry, folks, but that's how it works. Whistler, start preparing for the…
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