IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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Part 2 Of Why Blink Skifestival Provides Glimpse Into Future Of Skiing.  And Reasons Why It Might Not Happen

Part 2 Of Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport
In the story published yesterday we have gone through the reasons why Blink Skifestival is an excellent event, worth visiting for fans and emulation for every event organizer. By the way, all important TV numbers are just in - and they are simply stunning - 52% of Norwegians chose to watch the Blink races on TV - up 5% from already great last year! So, everything is great at and for Blink? Well, every rainbow has its rain, as they say. Here's what we think works against it -Despite being held in the middle of the summer, Blink is skiing event at heart - and all of it star participants are "winter skiers". Rollerskiing is much more dangerous than snow skiing and many an athlete admitted privately to us how…
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Why Blink Skifestival Provides Glimpse Into Future Of Skiing.  And Reasons Why It Might Not Happen

Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport
A short intro for those yet uninitiated: there are international skiing competitions i.e. World Championships ( hello, Seefeld'2019!) and World Cup stages. Those are held - you guessed it - in the winter, when the Northern hemisphere gets some snow ( more of which later). Which means that the skiing as sport is suffering from a major competitive disadvantage in ever toughening field of battle for media attention and sponsorship - it's seasonal. [caption id="attachment_8222" align="aligncenter" width="1600"] Same ski stars, same poles & boots - the only difference are rolellerski. IDT Solutions models are developed with Ingvild Oestberg who is actually seen in this photo - and are identical for all the participants [/caption] You might adore Klaebo, Nillson, Ustiugov, Diggins or Pellegrino - but you naturally start forgetting about…
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19 Year Old Beats Olympic Champions At 60K. New Era Looms In Skiing?

19 Year Old Beats Olympic Champions At 60K. New Era Looms In Skiing?

Leaders, Newsfeed
"...The Times They Are a-Changin'...". We doubt Bob Dylan had meant cross country skiing when he sung it more half a century ago – but it reflects precisely what is happening in the sport right now. When Johannes Klaebo, Alexander Bolshunov and Denis Spitsov were running riot on the World Cup and the Olympic tracks last season , nobody failed to notice how shockingly young they were by the standards of endurance sport – twenty one , each of them with Bolshunov, the youngest of three, turning 21 only in December [caption id="attachment_7146" align="aligncenter" width="1600"] Bolshunov in November 2017. Only 20 - already winning[/caption] So while Bolshunov's victory at 60k at Blink Skifestival does not come as huge surprise -the man, after all, is the Olympics' silver medalist at 50k…
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Blink: What Makes It So Special And What Could Be Learned From It

Blink: What Makes It So Special And What Could Be Learned From It

Leaders, Money & Finance, Newsfeed, Travel & Mass Sport
The Blink Skifestival kicked off in Norway – four days of rollersking & summer biathlon that bring together world stars in either sports You won't find race results here ( Martin Jonsrud Sundby won - again. And so did Astrid Øyre Slind in female race) What we are after instead, is to try to analyze what could be gleaned from the success of Blink. Let's face it – as of today only the Norwegians could organize and stage a rollerskiing event of this magnitude and size. How do they do it then? - The area is Sandnes where the Blink is held is anything but a natural cross country skiing stronghold. It's located close the seashore which makes snowfalls scarce. - Blink was not always big – it's grown steady…
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