Best Skiers:  What Eyewear Do They Prefer ( Part 1, Ladies Edition)

Best Skiers: What Eyewear Do They Prefer ( Part 1, Ladies Edition)

Newsfeed, Training & Outfitting
Eyewear is important. For skiers spending umpteen hours on the glittering snow it is, quite simply, indispensable part of the equipment. Yet "shades" are more than working instrument - hardly anything is more fashionable and is better known to make a statement about its owner - and that's the fact. We ain't going to delve into differences between materials used, sponsorship deals and other important but need-proper-research trivia that may or may not be of interest to you. We just aim to educate "skiing masses", so to speak, as to what their favorite athlete prefers - whenever we managed to identify not just the brand, but the specific model too, it will be mentioned as well All photos for this piece were taken during the Lahti Games at the beginning…
Read More
Stay Fashionable On Course – Like Norwegians

Stay Fashionable On Course – Like Norwegians

Featured, Newsfeed, Training & Outfitting
DailySkier.com contributor Oda Bekkestad shares her views on how Norway leads the world on marketing in cross country skiing. ….The other day my editor emailed me explaining how fascinated he was with how fashionable the Norwegian skiers are. Catlike helmets and Oakley shades are all the rage when it comes to accessorizing your outfit out on the course. Whatever Northug wears, we want to wear, right? How have these trends come about and why are sportswear important to us? https://www.instagram.com/p/BjcaZYAlYdt/?taken-by=jantelov1 In Norway you rarely see skiers without Oakley shades on race weekends. The brand has become extremely popular after Petter Northug started wearing the bright shades a few years back. A pair of Oakley shades retails for about $200 dollars, depending on lens and design, so the trend isn’t particularly…
Read More