Fibra De Carbono Or How One Company Started By Designing Rollerskis , Then Expanded Elsewhere

We got in touch with Marcos Rupérez, Quionne Tech S.L. co-founder/co-owner. And guess what? – – our conversation went all about substance – never the looks, never that Oomph! factor. Perhaps, because Marcos is not a marketologist or a salesman – he studied industrial engineering, has an MSc in renewable energies and an MBA. And he really, really does not mince his words. Enjoy:

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Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

‘… Other brands make a great (sometimes) product and bring it to the customers, telling them “This is the best you need”. We do it the other way. They tell us what is the best they need, and then we develop and launch for them. Then is easy, we don’t need to sell as the “lightest”, “the best feeling”, “the best in the world” because people recognize that this is what they want to have. Plus social media help a lot to spread our brand. Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective.

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