Bonés Skiroll – Here’s To First Five Years Or How To Build Profitable Company From Scratch

Bonés Skiroll – Here’s To First Five Years Or How To Build Profitable Company From Scratch

Leaders, Money & Finance, Newsfeed
Where there is a will, there is a way. Just ask Jorge Vidal. It all started in 2013 when a former television reporter and avid sport enthusiast from Jaca, Spain was looking for a new endurance training option as his injured knee was craving for one with less of impact. He was introduced to rollerskiing, then highly exotic, nearly unheard of in that part of Europe. He loved it – with a catch: "In Spain, in those years only Marwe rollerskis were available in stores, but at a price I didnt want to pay because I just wanted to try this sport" . Jorge had quickly surmised there must be a market for cheaper, entry level rollerskis Thus Bonés Skiroll of Spain was born. Today, in 2018, Bonés is making rollerskis…
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Retail Giant Decathlon Steps Into   Rollerski Business

Retail Giant Decathlon Steps Into Rollerski Business

Gear News, Newsfeed
It finally happened. The rumours were galore in the skiing world for the last year that the French retail giant Decathlon has discovered the great sport of cross country skiing - and wants its slice of the ( growing) pie. Decathlon, with its 1400 stores in 45 countries, is, quite simply, the largest sporting goods retailer in the world in 2018. As many would attest, it sells no-brand products at knock-down prices. Quality? Design? Ain't gonna win coveted ISPO awards, but decent for most time. Welcome first-ever Decathlon rollerskis! The main feature of the new skis is, of course, its price: with 115 euros for classic model and almost unreal 99 euros for skating one, the new brand is surely going to bring new people into skiing. No word as…
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ISPO 2018: What We Saw, Noticed and Liked

ISPO 2018: What We Saw, Noticed and Liked

Gear News, Newsfeed
ISPO is huge. No photo or even video could convey ginormous size of the exhibition spread over 16 cavernous halls. It also would not let you forget for a second that industrial heart of the world these days is beating in China. And in India. And in Bangladesh. And Pakistan. [caption id="attachment_6585" align="aligncenter" width="1600"] Marwe had its people dressed in real cool looking vests with multiple pockets. Production perspectives uncertain as Asian manufacturers are only willing to produce in volume [/caption] Since cross country skiing is a niche sport, alas, Asian manufacturers who think in terms of volume, are not yet big in this sector. The things, however, are slowly changing – several Chinese producers had their products on display, mostly entry-level ski boots and rollerskis. ISPO is fundametally different…
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There Will Be Bonés:  Introducing Producer With Original Market Philosophy

There Will Be Bonés: Introducing Producer With Original Market Philosophy

Gear News, Newsfeed
Rollerski market is a very dynamic one - popularity of “skis of wheels” spreads, more people in more countries are starting to use them for sport and recreation. To meet a growing – and diversifying – demand, more rollerski designers & producers step in, including those from countries where rollerskiing was previously unheard of. We continue introducing rollerskiing brands (and their creations) here at the Daily Skier. Today we talk to founder and owner of Bonés Skiroll, Spain - Jorge Vidal. Our conversation went long and we found it to be so interesting that a decision was taken to split the story into two parts. Part 1 deals with the brand creation and objectives achieved – while part two addresses the issues that we consider to be the most important:…
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