ISPO is huge. No photo or even video could convey ginormous size of the exhibition spread over 16 cavernous halls.Read more
When Bones rollerskis have appeared on the market, they caused a minor sensation : first, there was a skull & bones logo – aesthetics typical for skateboard/snowboard crowd but totally unheard of in the more conservative skiing world. The second one was their price: Raptor, a skating model, was selling for just EUR 99 – something that no producer outside of China and Russia could match.
Just a few years later Bones Sport is older, more mature, have dropped their skull logo
(“some customers were complaining”) – and are selling carbon-reinforced skis to professional teams , competing on the World Cup circuit .