There Will Be Bonés: Introducing Producer With Original Market Philosophy

When Bones rollerskis have appeared on the market, they caused a minor sensation : first, there was a skull & bones logo – aesthetics typical for skateboard/snowboard crowd but totally unheard of in the more conservative skiing world. The second one was their price: Raptor, a skating model, was selling for just EUR 99 – something that no producer outside of China and Russia could match.
Just a few years later Bones Sport is older, more mature, have dropped their skull logo
(“some customers were complaining”) – and are selling carbon-reinforced skis to professional teams , competing on the World Cup circuit .

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