Gambling Company Becomes Sponsor Of Swedish Skiing

Gambling Company Becomes Sponsor Of Swedish Skiing

Money & Finance, Newsfeed
Last rear Charlotte Kalla indicated that she would refuse a sponsorship by a gambling company for moral reasons. But next season she might not have a choice. The Swedish Ski Association just signed a multi-year sponsorship deal with Svenska Spel, Sweden's state-owned national gambling operator. Unusually( and refreshingly) for cross country skiing where sponsorship terms are mostly kept secret, the essentials of the deal are made public: seven-year agreement is worth "just over SEK 80 million" or about 7.5 million euros. In indirect way it's an indicator of popularity of cross-country skiing in Sweden: Svenska Spel is used to be a sole gambling operator in the country, but, after the European Union pressure, the country's government was forced to open the market. The big betting companies moved in - and…
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Ebba Andersson Gets Sixten Jernberg Award

Ebba Andersson Gets Sixten Jernberg Award

Leaders, Newsfeed
At 21 Ebba Andersson got many an accolade for her performances - and now she gets one of Swedish skiing' most prestigious awards ( if not the most prestigious) The Sixten Jernberg Prize is a Swedish peculiarity, honoring the athlete with the best performance in internal competitions, regardless of his/ her performance internationally. Therefore the list of winners is a mixture of world famous names - Stina Nilsson won it in 2015, Charlotte Kalla in 2007, Thomas Wassberg and Gunde Svan have also made during their respective careers - and those who shined in Sweden in only.
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Ustiugov Calls For Introduction Of Mixed-Gender Relays In XC Skiing. We Look At Who Would Have Won Were They Held

Ustiugov Calls For Introduction Of Mixed-Gender Relays In XC Skiing. We Look At Who Would Have Won Were They Held

Leaders, Newsfeed
You know what a buzzword of the year in international sport is?. It's “Mixed-Gender” Although not yet mixed gender in a true sense( like at the Boston marathon where women and men compete together at the same time & distance), those events have more than just a sporting value Says IOC President Thomas Bach “ Sport is a powerful platform to foster gender equality and empower women and girls both on and off the field of play. This is a key mission of the International Olympic Committee.” Little surprise thеn that soon enough at the Olympics in PyeongChang we will see mixed team events in luge, curling and even alpine skiing to name but a few. Biathlon, xc skiing's richer cousin, would have the mixed relay in Korea - it…
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In Case You Missed It: Here Is Most Talked About Ski Video Of This Week

In Case You Missed It: Here Is Most Talked About Ski Video Of This Week

Newsfeed, Trivia
This got to be the most talked about event in the skiing world this week: On this video with tens of thousands of views to it, Magdalena Pajala, 29 is seen perfecting her diagonal uphill technique in a bright sunny day near  Piteå, Sweden where she lives. Being 31 week ( or about 7-8 months) pregnant. https://www.instagram.com/p/BXnWmAqAztm/ The text under the video is equally cheeky: " Yes, some days I think intervals are my craving" says former Olympian and Swedish A Team skier ( best result -  fifth in the 4 x 5 km relay in Vancouver 2010 together with Anna Olsson, Charlotte Kalla and Ida Ingemarsdotter ) Instagram video have gathered over 1100 likes so far with comments overwhelmingly in support of Pajala's "interval cravings" – including those from fellow…
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The Best Ceremonial Outfits By Famous Skiers

The Best Ceremonial Outfits By Famous Skiers

Leaders, Newsfeed, Trivia
Have you ever become accustomed to warm clothes, gloves, and ski boots, to the point that you practically want to live in them? Titled and famous athletes often share the sentiment, but sometimes even they get dressed up for more genteel occasions. It may be an awards ceremony for the best athletes of that country, a solemn dinner with a state leader, or another worthy occasion that one must look their best for - and if there’s any group of people that knows how to look their best, it’s cross-country skiers. Let’s see what some of the best female skiers look like when they really dress up. After two relay wins in the 2014 Olympics, Swedish skiers appeared in official ceremonies several times. Charlotte Kalla phenomenal last-leg performance was the…
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