17Aug 2018 by DS News Team
Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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15Aug 2018 by DS News Team
IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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14Aug 2018 by DS News Team
Diggins Gets Gold. As in Bose QC35 Gold

Diggins Gets Gold. As in Bose QC35 Gold

Money & Finance, Newsfeed
..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…
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13Aug 2018 by DS News Team
Boutique Carbon Ski Boots? Sure, Why Not?

Boutique Carbon Ski Boots? Sure, Why Not?

Gear News, Newsfeed
800€ for a pair of ski boots made by a company you probably never heard of? And we say - sure, why not?! Firstly, you get something truly exclusive ( initial production will not exceed 120 pairs). Secondly , we live in the world where, in closest sporting equivalent to cross country skiing, there are people who are ready to pay 1.000 € for Mavic Comete Ultimate . Thirdly - and the most importantly - the new ultimate boots are produced by the same very people who were behind one of the most talked about - and the least publicized - projects, that of Salomon Carbon boots used by a chosen few athletes at the Olympics of 2014. ...like Charlotte Kalla, probably the biggest star of those Games, sporting them…
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10Aug 2018 by DS News Team
Equipment Update: Who Is Using What. Poles Edition

Equipment Update: Who Is Using What. Poles Edition

Gear News, Newsfeed
We at the Daily Skier believe that the best skiers are not just medal-winning machines, but personalities - and influencers. To put it bluntly, knowing "who's shirt she/he wears" is important tidbit of knowledge that may or may not affect your choice when time comes to renew your equipment. Or it may not - but people still care to know - the way they care about football or basketball stars' preferences. ...This story is about what poles best international skiers are using. Naturally, vast majority of them are sponsored i.e receive the poles for free in exchange for visibility/promotion. Still, no skier would ever use poles if she/he find them wanting in any respect. So it's fair to say poles they use reflect their personal choices. https://www.instagram.com/p/BmCAgrChXps/?taken-by=daily_skier unusual to see…
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